Our Reputation Is Our Net Worth
Perception is reality, and we know that.
People buy expensive clothes, luxury-brand shoes and expensive haircuts. We care a lot about how people view us.
But the way you look can only help outside perception so much. The truth is that our reputation is built by who we are as people.
We only get one reputation. This is what defines us as people. Our reputation is almost like a badge we wear around but can never take off. No matter how much we try.
But while most people care about their outside appearance and influencing others’ perceptions in that way, few are constantly aware that who we are as people is always influencing our reputation.
The reputation that is our net worth.
Our Business Reputation
A reputation can make or break a business professional, as well as an entire business.
Huge companies spend millions of dollars to influence their reputation. They invest in expensive commercials during prime time T.V. They publicly donate thousands or even millions to charity. They have entire teams dedicated to their public relations.
Small and medium-sized businesses don’t have that luxury of being able to “buy” our reputation. Therefore, our reputation is built in other ways.
Our reputation is built with every interaction we have. In business, you often only have a few minutes to build your reputation with someone.
Fee-Only Financial Planner at Endeavor Financial Planning
3yGreat post Adam. Reputation is everything, whether you are one person company or a Fortune 500 company. It takes time to build and can be ruined in a second.
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3yEXACTLY. Killer blog. I have a former client who is a friend (they all become friends) whose business didn’t meet the expectations that we set forth. It happens. Luckily not often. Since we suspended our biz relationship I have gone out of my way to set him up with networking groups and with people who may be able to refer. Why? Because it’s the right thing to do and I like him. The collateral on that behavior is that a failure could actually enhance my reputation as someone who gives a damn. And that counts. A lot.