Online News Channels
With the growth of internet, online news channels, or Web TV is gaining popularity now. Now we are entering a phase where every city of India has internet and efforts are on to extend the Internet in the rural areas of India. In the cities, practically everyone has a mobile with Internet connection, even though Smartphone is still expensive and not everyone can afford it. But in the cities it’s quite easy to have an internet access. And Web TV is usually free. There are some channels that are paid. But there is a lot of TV on the web that is free. Seeing this popularity of the Internet, it is prudent for every news channel to have an online presence and if possible, a Web TV portal. This enables the viewers to watch the programmes at their convenience. They can also live stream programmes with fast internet connection. But live streaming is still not very efficient because of slow Internet connections in many places. Still, it is time to recognize the fact that web TV is here to stay. And the more the T Channels use it, the better it is for them.
As my experience in the Star News and now in my experience as the COO of ABP News, I feel that with the growing popularity of TV News channels, we will be adding to our viewership if we extend our News programmes to web TV portals. Some of the major TV Channels are already having web TV portals and they are reaping good harvest from it, even though it’s quite expensive to run a web TV portal yet. But with time, web TV will become much cheaper and then it will be the next generation of TV News programmes’ popularity in our society.
As a person who has a long experience in Star News and as COO of ABP News, I can say that we should not ignore web TV technology in our times. We should keep in mind here that even today, not everyone has access to the Internet and even if they do, they don’t have regular access to electric supply. But the TV has still a far and wide reach and it has an audience that is not decreasing, but growing. But at the same time, web TV portals are becoming popular at least in the cities. Hence, we should look upon web TV portals as complimentary to TV NewsChannels. It is an important component of TV news and can add to our viewership more. Because of this, while we should still focus on making our TV News channels better in quality, we should simultaneously also work with web TV technology.
Sr.Manager(Sales & Marketing)
4yDear Avinash Sir, This is the right time to take the stringe action and to chalk out 360 analysis for long term for cast, Need to change the businesses policy as required by viewers(From rural to Urban centric)
Sr.Manager(Sales & Marketing)
4yDear Dube Sir I honour your statement.But web TV is going to be create hindrance and obstacle for the satellite TV channels.Now it has taken 50 % place in the rural base. "Everything is at my fingertips".Everi body seeking the update news with views from local as well as State and Natikn & International.Everthing and everywhere we are update through the portals and app.Now Google,Face book,Hotstar,Dailyhunt,LinkedIn will be go one step ahead.Media industries will be loose heavely loss.I belongs to typically tribal area. What are we using ? 01JIO 4G.Duniya muthi mey 02.GOOGLE 03.FACE BOOK 04.WHATZ APP 05.HOTSTAR 06.U TUBE
Parliamentary Affairs & Democracy- Foreign Affairs & Diplomacy- International Economy & World Trade Expert
5y5 years back, during my days with Network 18 Media as digital editor, we did it. It was Bigg Boss reality show on Colors and we were first to web cast the interviews of every evicted participant. it was huge hit even those days. so web TV is future and we cant deny it. bcoz people now have not much time to sit before TV and watch things. economic data plans boost the scene.
Aren't news channels scaring away the audience Avinash ? One of your line says "we should still focus on making our TV News Channels better in quality", and I am sure, if there is quality you will have your viewers. But, none of news channels in India can claim any loyal viewers during their prime time airing....people are sick and tired of the tamashas that are on air.
Brand Consultant & Reputation Management Expert | Helping Businesses Market Better & Grow Faster | Founder and Managing Partner, Your Next Orbit
8yAvinash ji can web tv channels surivive on their own and create matching revenues? Curious to know your views.