A New Visual Identity as Bold as the Work We Do

Today marks another important milestone for Guzman Energy. Thanks to our customers and partners, we’ve experienced tremendous growth and momentum over the past seven years. And with continually bigger plans on the horizon, we knew it was time to update our brand -- including our visual identity.  Today, we're proud to unveil this new, evolved brand expression for Guzman Energy.  

Guzman Energy hasn’t changed what it stands for or the value we bring to customers. We have always been a different kind of wholesale power provider. We focus on affordable, reliable energy solutions for the communities we serve. Connected to that is a very clear mission that makes economic sense: We are committed to allowing communities a voice in their power supply and working together toward a more sustainable future. So the time had come to bring the Guzman brand forward with a look as bold as the work we do. As we continue to embark on some of the most innovative, market-driven partnerships, this rebrand work conveys who we are as an approachable and trustworthy partner who puts communities first to deliver cheaper, cleaner power. 

 Our new logo starts with two circular layers. The outer ring echoes our role as a mobilizer of a better way to serve the energy needs of communities including underserved parts of rural America. The inner ring displays our Guzman Energy “G” putting our Guzman Way -- bringing creative, flexible and custom solutions -- at the center of everything we do. Together, the motion of these layers conveys the continual work we do and reverberating impact we have in the communities we serve. 

 We’re excited to share this Guzman Energy brand evolution with you. To see our new identity in action, and learn more about the work we do for communities, visit our website at guzmanenergy.com.