New demand gen framework 🚀
Rebecca Warrington
Co-founder & B2B Demand Generation Director at Roo & Eve 🌟 Helping data & tech firms create sustainable demand
It's finally here! Just before Christmas, we announced a collab with Nottingham Business School - working with students to create a new framework for B2B demand generation.
We're mega chuffed to now reveal it. As far as we know, there's nothing like this out there yet!
P.S. Scroll a little further and there's another new blog on practical steps to get started with B2B demand gen 🚀
A B2B Demand Generation Framework for Content Marketing
Take a peek here now 👇
B2B demand generation: 4 steps to build sustainable sales pipelines 💶📈
These are the four key ingredients to building a strong sales pipeline:
Step 1: Identify your target audience 🕵️
Step 2: Create your campaign strategy: Part 1 - content ✍
Step 3: Create your campaign strategy: Part 2 - distribution 📣
Step 4: Measure success 📈
Delve into this more, right here:
Looking for a B2B marketing agency that generates revenue? Take a look at our full list of services here. Or, drop me an email to request a FREE marketing audit: becca@rooandeve.com.
RELAYTO: The digital-first solution for Corporate Comms, HR, IR & Marketing folks unsatisfied with their 😴 PDFs and PPTs. Subscribers on 6 continents. (#antarctica 🤷🏻♂️)
4moRebecca, give a peak at next gen flipbook creation see #1: https://www.g2.com/products/instant-flipbook/competitors/alternatives
Co-Founder & Managing Director at Present Works | Helping businesses find and engage their audience.
1yThis is great Rebecca & Kerry - very well thought out and beautifully presented. Thanks for sharing
Co-founder | B2B Marketer, Content Writer & Strategist | Specialisms in SaaS, Data, Tech, AI | Fueling Growth Through Integrated Marketing
1ySo excited to share this framework! As we enter an era of self-service sales, this approach will be critical for those looking for sustainable revenue growth.