MrBeast’s $700 million in revenue, YouTuber streaming subscriptions, Americans trust in TikTok for news
Hi there! This is Amanda, and welcome to our weekly creator-economy newsletter, Business Insider Creators.
Here’s what to expect in this week’s edition:
MrBeast expects to make $700 million in revenue in 2024, per court documents.
Jimmy Donaldson, aka MrBeast, is YouTube’s top creator with 279 million subscribers.
Donaldson's revenue was outlined in a court filing related to ongoing litigation tied to a lawsuit he filed against the partner company behind MrBeast Burger.
His projected earnings for 2024 are about three times as much as the $223 million he generated last year.
The documents also reveal that Donaldson, 26, plans to launch new a mobile game and a beverage brand next year.
Video platform Vimeo is working with YouTube creators to build subscription streaming platforms.
Creators like The Try Guys and Dropout have used Vimeo's software to paywall content.
A leaked email obtained by Business Insider breaks down how much the company charges creators to build their own custom subscription streaming platforms.
I also spoke with Vimeo’s SVP Rich Bloom , who broke down the company's strategy.
"We are very proactively focused on the YouTube creator space," Bloom said. "We do have a team that's going out and reaching out to creators."
US adults are less worried about news on TikTok than on other apps, per a Pew survey.
Sydney Bradley and Dan Whateley wrote about how respondents felt TikTok was less likely to influence news or provide inaccurate info than its peers.
Congress has raised concerns that TikTok could be used as a disinformation tool.
71% reported seeing inaccurate news on TikTok "sometimes" or "extremely or fairly often," compared to 76% on Instagram, 84% on Facebook, and 86% on X.
Recommended by LinkedIn
Sydney Bradley and Dan Whateley are compiling its fifth annual list of VCs funding startups in the creator economy.
They want to hear from you about who the standout VCs are in 2024.
Please submit your ideas here by June 18.
More coverage from this week:
The business of being a creator
- New data found how pay differs between different ethnic groups (Business Insider)
- A YouTuber launches a job site for creator work (The Information)
Social platforms and creator-economy startups
- Read the pitch decks from these 34 creator-economy startups (Business Insider)
- BeReal is being acquired and its CEO is stepping down (Business Insider)
What’s happening in digital culture
- Elon Musk is right about hiding 'likes' on Twitter/X (Business Insider)
Thanks for reading! Send me your tips, comments, or questions: aperelli@insider.com.