Loyalty Chats with Tom Episode 12 - The Psychology of Loyalty with Ben Stirling

Welcome to another episode of Loyalty chats with Tom, a series of informative and engaging podcasts, just right to listen to through lunch, your coffee break or your journey home. We provide engaging loyalty insight into the future of the sector and all our podcasts are focused on where the industry is going next.

This episode is a little different to our usual content! It's a lot longer at just over 30 minutes and, this time, we have a presentation to aid the discussion! In this episode I am joined by Ben Stirling, Senior Vice President of Rewards at Capillary Technologies, an innovative commercial leader and loyalty psychology expert.

Have you ever wondered about the psychological techniques behind loyalty, retention and acquisition? What are brands up to when they get us to upsell? What dark arts are programs implementing to make us love them?

Listen in as Ben presents some of the most common techniques employed by many of our favourite global brands. Ben and I also talk through how you can implement these to your programs and the huge benefits that can be reaped by getting this right.

Hope you enjoy! Please let me know if you have any feedback, questions or would like to be a guest on the show?

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