The List: 22 Media, Technology & Consumer Trend Reports for 2022
A growing collection of trend reports on media, technology, society, and anything in between. Curated by Ezra Eeman, Change Director News at Mediahuis nv.
MEDIA
Leading news media consultancy agency Innovation in News identified six key areas for publishers to focus on in 'the new abnormal'. Expect key insights and analyses about media business models, paywalls, product innovation and more.
London based data analytics and brand consulting company Kantar takes a look at the biggest trends in the media world in this turbulent period of recovery and innovation: Among the topics are video streaming, re-modelling the commercial internet, a different approach to data, and life in a pandemic: what it means now for brands and media.
Journalists, media executives, columnists, commentators, and media critics, from the US and around the world, offered McKinsey their perspectives on what will make the news in 2022, from climate change and misinformation to the growing role of artificial intelligence and global supply-chain challenges.
Every year Harvard's Nieman Journalism Lab asks some of the smartest people in journalism about what 2022 might have in store for news media. The result is a nearly endless list of predictions and observations that all together form a barometer of the news industry.
Which are the trends that will shape journalism in the year ahead? This is the question at the heart of this annual report authored by Senior Research Associate Nic Newman. Based on a wide-ranging survey of 246 news leaders in 52 countries, it explores the latest developments in journalism and the priorities for 2022.
SOCIAL/PLATFORMS
We Are Social latest trends report, highlights 5 key trends expected to shape social over the next 12 months. The global socially-led creative agency breaks down the trends as: In-Feed Syllabuses; The Vibe Economy; Prime-time Platforms; Social Cynicism; New Materialists. No idea what that means? Just follow the link!
Backed by global data and expert insights, the 6th annual report from Hootsuite brings together global social media trends that can give your company an edge next year. Brands finally get communities right, consumers wise up on social ads, and social becomes the heart of the shopping experience.
TikTok will take over social media, leaving other platforms to adapt. And expect more vocality from users, and more socially driven changes from communities - with brands adapting quickly to react. 68 pages of social media trends from HubSpot/Talkwalker
Every year Google publishes data on the top trending searches, offering dozens of ideas for content publishers looking to capitalize on long-tail keyword opportunities.
This report is Instagram's guide to the upcoming trends, as defined by Gen-Z, that will shape culture in 2022. In order to create it Instagram tapped into the minds of Gen-Z to learn more about the rising Instagram trends across categories including music, fashion, creators and celebs, beauty, social justice, and so much more.
TECH
With over 200 pages the annual Activate Tech & Media Outlook is a real treasure trove which forecasts the key trends and presents the most important insights in the technology and media industries. Audio is predicted as one of the fastest growing media behaviors along with gaming, while video continues to dominate consumers' time spent.
Every year, Gartner identifies technology trends that are critical to business. This year, the list comprises 12 strategic trends to deliver growth, digitalization and efficiency. Expect some advanced foresights in cloud-native platforms, composable applications and generative AI.
As we head into 2022, the global economy has transformed with hybrid and fully remote working models and entertainment all driven from the palm of our hands. In these mobile-first times, what can you do to succeed? Mobile analytics company App Annie has brought together 6 mobile forecasts to help build a better mobile strategy in a transformed world.
What’s next for technology, media, and telecommunications? From women in tech to NFT's for sports, Deloitte TMT Predictions gives you a broad glimpse of what 2022 could have in store.
One of my favorite forecasters in the industry is analyst Benedict Evans. This year he detects three distinctive steps to the future. His presentations are clean, concise and always leave you with some key insights.
CONSUMER
If the last year was about recovering from an unprecedented shock, this year is about responding, and for those best positioned, thriving in a post-pandemic world. Deloitte explore seven trends to help marketers and those charged with building dynamic customer experiences rethink their people, data, and experience strategies.
Consumers are looking for more from life in the post-pandemic world. Our media habits are still changing, and the fight for attention is on. And we're moving away from perfection, and it's changing the influencer game. These are just a few of the insights highlighted in the new GWI consumer trend report - as always backed with plenty of data from field surveys in 47 countries.
WGSN, one of the global authorities on consumer, lifestyle and product design looks at what will be trending in 2022 and beyond. If you are interested in direct-to-avatar commerce, Flying taxis or Crypto rewards this one might be worth checking.
Trendwatching is releasing 22 trends for 22 unlock emerging consumer needs and new business opportunities. One example that stands out: A third of the world’s adults reported feeling lonely in 2021, rising to 50% in some regions. Can you nudge people out of their lockdown bubbles and help them connect in meaningful ways?
The Accenture Interactive - Fjord 2022 Trends report zooms in on 5 key trends that might change our relation with brands, products and services. One of them being trust and how to resolve the many questions people have.
What will our online habits be like 10 years from now? How will we behave, act and think in relation to information and communication technologies? Will we be able to communicate with our thoughts by 2030? Ericsson released a report based on a survey of early adopters who think sensorial experiences are almost here.
For the first time ever, Dentsu International has collectively gathered and published the insights and predictions of all its global media agencies into the ultimate 2022 Media Trends guide for marketers worldwide.
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Even more reports....
- Forrester - Predictions 2022
- Ipsos - Global Trends
- Mintel - Global Consumer Trends 2022
- WARC - Marketers Toolkit for 2022
- Trendhunter - Trend Report for 2022
- Wetransfer - Ideas Report
- The Future Laboratory - Forecast 2022
- PWC - AI Predictions 2022
- Ogilvy - 2022 Influencer Trends
- Messari - Crypto Trends for 2022
- IAB - Brand Disruption 2022
- Dazed Studio - A Future World Report
Independent advisor on strategy, policy & funding for public interest journalism and information
2yIn addition to your terrific list, you might add Future Today Institute: https://futuretodayinstitute.com/trends/
Product Design Lead at VRT MAX
2yThanks for sharing!
Great stuff Ezra
Product, AI, Design and Digital Innovation Leader. Inventing collaborative futures. John S. Knight at Stanford University - European Ambassador
2yThis is great Ezra Eeman and, honestly, it's been handy in the past few days. Dank u wel!