Knowing Your Pitch

A pitch can happen anywhere from the classic elevator ride to sending an email, making a cold call or a random encounter in a coffee shop. Whichever way, you need to be ready to share your idea and pique someone’s interest in a short period of time. Read on to see my top tips for an effective pitch.

Be clear and concise. State what you do and what you want as clearly and quickly as possible. Think about a summary of 3-5 sentences that, depending on the situation, you can substitute or use interchangeably.

Don’t be afraid of rejection. You may have to pitch 30 or more people to get one response, and that’s okay! Rejection is a part of the process and no response does not necessarily mean “no;” maybe just “not now.”

Keep refining it. Just because it worked once doesn’t mean it will work every time. Be open to adjustments and when you can, share it with a story. The ability to adjust to different groups and settings will make you relevant no matter what setting you are in.

I am constantly pitching people to get involved with GlamourGals. 

Most recently, for example, I’ve been doing a lot of cold email pitching for our #dough4good holiday campaign:

I’m Rachel Doyle, the founder and CEO of GlamourGals. GlamourGals is a nonprofit whose mission is to inspire and organize teen volunteers to provide ongoing companionship and complimentary beauty makeovers to women living in senior homes. In doing so, we cultivate intergenerational connections.

 I am reaching out because we want you to join us in raising some #dough4good. Host a Cookie Party with your office or your clients or make a doughnation to help us end elder isolation and benefit teen leaders.

 Interested in learning more about #dough4good? Visit the website here or email me at rachel@glamourgals.org.