JetSynthesys to exit from Skyesports? | ‘Normal’ for big clients to call for media pitches before festive season?
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Sachin Tendulkar, Adar Poonawalla-backed JetSynthesys to exit from Skyesports?: Exclusive
The esports and gaming industry is abuzz with strong possibilities that Sachin Tendulkar and Adar Poonawalla-backed JetSynthesys might be planning a quick exit from Jet Skyesports. The digital entertainment and technology company holds a 65 percent stake in Skyesports Gaming. Recently, Skyesports has faced severe criticism from esports players and fans for allegedly defaulting on payments.
In August 2021, JetSynthesys acquired Skyesports, later renaming it Jet Skyesports, with the aim of building esports at the grassroots level in India. They also aimed to strengthen Skyesports' presence across India and set the stage for its expansion to South Asia, helping the brand create more intellectual property and strengthen its team.
‘Normal’ for big clients to call for media pitches before festive season?
Storyboard18 recently broke the news of Hero MotoCorp and Tata Motors calling for media pitches. Industry estimates peg these media mandates in the range of 450-600 crore.
One would naturally wonder what prompts clients to call a pitch during this time of the year when most brands across categories have not only the ‘right’ agencies already in place, but also the media plans. Most advertisers are in fact seen planning the media strategy well in advance to make the most of the heightened consumption during the season.
Around 40-45% ad spends happen during the festive season. It’s that time of the year when brands outdo themselves, resonating with consumers on a personal and emotional level, and reminding them of the joys of a new purchase during these auspicious times.
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Only govt secy level official eligible for TRAI chief; Govt notifies rules under Telecom Act
The Union Government has notified rules under the Telecommunication Act 2023, which makes only a secretary to the government or officials with equivalent rank eligible for the position of sector regulator Telecom Regulatory Authority of India (TRAI) Chairman.
"Criteria for appointment as Chairperson and Members of TRAI: Section 59(b) of the Act will amend section 4 of the TRAI Act 1997 and prescribes criteria for appointment of Chairperson and Members of TRAI," the official said.
FSSAI mandates salt, sugar, and fat labelling on packages in bold, bigger font
In an official statement, the Food Safety and Standards Authority of India (FSSAI) announced it has approved "a proposal to display nutritional information regarding total sugar, salt and saturated fat in bold letters and relatively increased font size on labels of packaged food items."
The amendment to the Food Safety and Standards (Labelling and Display) Regulations, 2020, regarding nutritional information labeling was approved during the 44th meeting of the Food Authority, chaired by Apurva Chandra, Chairperson, FSSAI. The statutory body shared the latest amendment announcement on its official Instagram handle.
Delhi HC mandates suspension of accounts infringing Razorpay's trademarks
Razorpay has secured a John Doe Order from the Delhi High Court.
Effective immediately, this order mandates Facebook, WhatsApp, and Telegram to suspend accounts found infringing on Razorpay's trademarks and conducting fraudulent activities. This step reinforces Razorpay's commitment to combating financial fraud and protecting customers from scams undertaken in its name.
The digital landscape, while offering immense convenience, has also become a fertile ground for cybercriminals. Scammers have been increasingly impersonating reputable companies like Razorpay to lure individuals into fraudulent schemes.
T20 Cricket World Cup garners 56 mn social media mentions, Rohit Sharma emerges as 'most popular player': Report
Indian cricket team captain Rohit Sharma emerged as the "most talked about batsman" with 5.5 million mentions, Jasprit Bumrah stood as the "most popular bowler" with 1.2 million mentions and Hardik Pandya as the top all-rounder with 1.1 million mentions, respectively.
Virat Kohli emerged as the second most popular player in the entire T20 WC tournament with 4.1 million mentions, after Sharma.
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