Incorporating Veterans Into Your ESG Practices

While much of the narrative surrounding ESG focuses on the “E,” or environmental component, issues surrounding the “S,” or social practices also deserve attention. Organizations that prioritize and commit to the internal culture it creates with its employees and the footprint it leaves in its community, whether physical or virtual, will inspire investors, consumers and the workforce to join in the mission–or opt-out. One important way to contribute to your company’s social impact is by supporting our nation’s veterans. 

As corporations grapple with how to measure ESG, organizations should include hiring veterans in their workforce benchmarks. According to research by St. John’s University, abundant evidence suggests that organizations where military veterans thrive are the sort of firms that achieve superior rates of return. Time and time again, studies show a more diverse workforce leads to better interpersonal communication, stronger working relationships, increased innovation and productivity and increased job satisfaction (read: reduced turnover).

In order for this hiring strategy to be successful, an organization must first examine its internal structures to ensure the workplace encourages veterans to thrive. 

• What are your company’s core values, and are they ones service members can relate to? 
• Does your organization prioritize diversity and inclusion, and is it a welcoming place to work for someone transitioning into civilian life? 
• Are the positions within your organization designed to accept transferable skills, and are there programs in place to encourage and facilitate transitioning one’s expertise?
• Can your company adjust job descriptions, so they do not require a Bachelor’s degree, or provide flexibility for military members to complete college after serving?

It’s also critical to examine your company’s suite of benefits and provide appropriate support. Consider a robust mental health benefit and ensure your organization is open-minded in the way it approaches these conversations. Additionally, provide flexible work accommodations for those who have PTSD or other long-term injuries. 

Veterans are people who are dedicated, mission-driven and often risked their lives in honor of their country. Whether one serves to continue a family tradition, fund their education, or travel and experience new things, serving in the military requires commitment and fortitude. Given these traits, organizations that have put resources into creating a positive company culture and impact are more likely to resonate with veterans.

Lastly, the community-based organizations a company chooses to align with speaks volumes about its values. When evaluating your organization’s social responsibility strategy, choose veteran-focused organizations in your community to champion. Organizations dedicated to supporting veterans and their families, like AMVETS, K9s for Warriors, Operation Homefront, Operation Second Chance, and others, offer corporate volunteer and donation match opportunities. 

Incorporating a strategy to support veterans is a powerful and measurable way to further a company’s ESG goals.