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Performance Marketing World
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Performance Marketing World
The global home of performance marketing – your guide to success in the new attention economy
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"Our research shows how political parties, think-tanks, and even the media, are adapting their comms strategies to reflect our changing media consumption and consumer behaviours as the population continues to shift away from linear channels to digital."
Ahead of the UK's general election, political organisations are turning to social media to drum up support for their respective campaigns, with 26% of creators having been approached to produce political content ahead of Thursday's vote.