How Luxury Brands Can Win on Amazon

Biggest Amazon Myth: It's NOT the eCommerce platform for higher end / prestige brands...But this couldn't be more false!

Here's why premium brands who invest in Amazon win BIG:

1. OWNING YOUR ENTIRE ONLINE PRESENCE

Amazon is full of third party sellers... Prevent these sellers from diluting your brand image by utilizing Amazon's Brand Registry Program

Here's a Linkedin post from SUG co-founder Daniel Tejada about the power of designer brands 

2. AMAZON'S INVESTMENT IN PREMIUM BRAND FEATURES

With new programs including Amazon Fashion & Premium Beauty, high-end brands can stand out from competition with custom badges and storefronts. These programs are invite-only and can help pull bigger names onto the platform

"Amazon premium beauty wants to make it simple to find all of your preferred beauty products. Our carefully selected list of premium beauty products include the latest in skin care, fragrances, nails, hair products, makeup, and much more. With products from brands like Oribe, Rene Futerer, R+Co, V76, Obagi, iS CLINICAL, Dermatologic Cosmetic Laboratories, and Jan Marini our consumers can find all of the tools to ensure you achieve the best results." - Amazon

3. CONNECT AMAZON WITH OTHER DIGITAL MARKETING EFFORTS

Using Amazon's DSP and new 'Buy With Prime' program, brands can connect their Amazon storefront to their other eCommerce platforms, like Shopify and DTCEven Rent The Runway will begin selling secondhand luxury items on Amazon Fashion!

“It really brings Rent the Runway much wider brand awareness.. Launching programs with major retailers like Amazon is a scaled way to find a home for inventory departing our rental ecosystem, while also further monetizing those units.” The resale market, and Amazon’s wide customer base, offer a path to profitability, said CEO Jennifer Hyman said in an interview with CNBC.