How Influencers are transforming the Marketing & Media landscapes
If you've got 30 minutes, this is a pretty good listen
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Super Connector | helping startups get funding and build great teams with A Players
1yKevin, thanks for sharing!
VP Global Sales, Cybersecurity - Securing critical infrastructure from attack/ Best-in-class ZeroTrust and Post-Quantum Safe encryption
7yGreat interview, KA. True that Influencers have been hard to quantify and reach, yet in high demand by marketers. Glad to hear Cision is on track to solve this!
Social & Digital Media
7yScott K. Wilder big companies love their numbers. Tougher to quantify relevance and build a fancy report around it. ;-)
Advisor, Mentor, Consultant & Investor | 3X Top CMA Influencer | Digital Success-Self Serve, Customer Engagement, Marketing, Community & Scaled AI Programs | Ex-HubSpot, Marketo/Adobe, Intuit, Google, Coursera, & Apple.
7yWhy do so few companies target relevant influencers. They tend to look at volume -- most followers vs how that person is relevant