HB Uncovers the Force of Star Wars Marketing
If only all brands could enjoy the long, rich life of Star Wars. From it’s impact in setting a whole new standard for filmmaking in 1977, to the franchise’s continued influence on pop culture, Star Wars is the source of perhaps the purest of fan loyalty, and with that, marketing power. Who else can claim cult status with Millennials and Boomers? This, my friends, is the ultimate brand.
THE BEAUTY OF STAR WARS’ BRAND COMMUNICATION STRATEGY
How does a brand stay relevant for 40 years? The obvious answer is, be Star Wars. But since we’re not, let’s see what we learn from this colossal brand success story. From Stars Wars Day (May the 4th) to its own religion (Jediism) to full-scale tributes and Wookiepedia; here’s what a brilliant communications strategy can do.
BRANDS HOPE THE FORCE WORKS IN THEIR FAVOR
Since Disney bought the Star Wars franchise a few years ago, us fan boys and girls have been going crazy for what’s next. And here it is for fans and brands alike: Star Wars, The Force Reawakens finally gets released this December. The 2nd teaser got 42 million views in 5 days, so I’m sure that agencies are pulling all-nighters creating SW themed ads for cars, candy, shoes and cereal. Can’t wait!
Photo credit: Flicker user Feldtheorie used with permissions through creative commons.
PASS IT ON: WHAT STAR WARS FANS CAN TEACH YOU ABOUT SHAPING YOUR BRAND IMAGE
What gets people talking about your product or brand? For this, we must turn to some of the most loyal and passionate fans in the universe. We, who are obsessed with Star Wars, can share some valuable lessons about the importance of great content, a strong and interactive social presence and more.
Photo credit: Flicker user LukeOlsen sed with permissions through creative commons.
WHICH BRANDS WON ON STAR WARS DAY?
May the 4th awakened tons of “May the 4th Be With You” tweets, posts and other forms of brands turning out for the big day. From Greenpeace to Subway to Charmin, and one pretty epic post from Long John Silvers, the day was entertaining to say the least. Take a look at who inspired and who ventured to the dark side.
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