Greg Writer On How To Develop A Brand Identity And Grow The Brand Equity (#10)
The Process Podcast is hosted by Jeff Sherman
My guest today, Greg Writer, was a former investment banker, at 21 years old, He was the youngest owner of a full-service investment bank in the history of the United States. He has raised hundreds of millions of dollars, taken dozens of companies public, and facilitated a number of mergers and acquisitions.
He is the consummate entrepreneur and has been referred to as the Entrepreneurs Best Friend.
One of his companies, Angel Investors Network, is a syndicate of high net worth investors that buy, sell, and invest in early-stage companies.
They help entrepreneurs get the capital they need to grow and thrive. They also provide a number of services and connections to ensure their investments have the best chance to succeed.
He has done some exceptional deals in the past. Everything from partnering with Dreamworks & their brand Shrek, a publicly traded, billion-dollar company, to Master P, who sold over 75 million albums, just to name a few.
He is a serial entrepreneur and currently the President of Celebrity Lifestyle Brands. In this episode, we cover several key topics including:
🔥 The difference between a brand and an influencer
🔥 How develop a brand and grow brand equity
🔥 Launching a luxury brand
🔥 The Good, Better, Best Pricing Model
🔥 How to find your audience
🔥 How to monetize as an Influencer
🔥 Best way to find and engage with Angel Investors
Listen to this episode on your favorite podcast radio: Apple Podcast, Spotify, Anchor
“How To Develop A Brand Identity And Grow The Brand Equity“ - Greg Writer
SHOW NOTES:
- The difference between a brand and an influencer [02:21]
- Build Brand Equity that you can sell [04:05]
- How to develop a brand identity and grow the brand equity [05:25]
- Sit down with intention and determined the mission and vision [06:00]
- The Brand Bible and the extra mile details [06:45]
- Launching a luxury brand out the gate [07:30]
- Good, Better, Best Pricing Model [08:30]
- Nikki Minaj making $200 million by launching with KMart instead of Nordstrom [08:40]
- How to find out who your audience is [09:30]
- How to monetize as an Influencer [11:35]
- Print On-Demand Custom Merchandise with Launch Cart [13:56]
- How to find investors for Brands and Influencers [15:25]
- Best way to find and engage with Angel Investors [18:12]
- Put in the work and follow up [21:10]
RESOURCES MENTIONED:
- Print on demand custom merchandise - launchcart.com
- Brand development company for celebrity and influencers - celebritylifestylebrands.com
- World’s largest startup community - angel.co
CONNECT WITH GREG WRITER:
- Instagram: @officialgregwriter
- Facebook: @GregWriterOfficial
- Website: launchlinks.io/u/gwriter
For more episodes of The Process Podcast visit us at www.theprocessshow.com
Leadership Coach Specializing in Shadow Work | Guiding Executives to Achieve Authentic Success and Personal Growth.
3yHey Jeff, great interview. Lots of golden nuggets for solo practitioners and creatives whose first market offering is themselves.