Great News From Madison Media Partners

Here at 1901 Fish Hatchery Road, we’re no strangers to change. The world of news, information, marketing and communication provides a constant dose of transformation and disruption. With those changes, we’ve played a lead role in the evolution of the Madison region (and seen our share of growth along the way).

For the last 18 years, we’ve represented ourselves to the marketplace as Capital Newspapers. While we’re proud of the legacy created there (and the foundation of success it laid), the time has come to adopt a brand as reflective of our future as it is of our past. That’s why we’re proud to announce a new brand that reflects where we’ve been and where we’re going. The ownership group brand ‘Capital Newspapers’ is now Madison Media Partners.

Our family of brand names (Wisconsin State Journal, The Capital Times, Madison.com, CapTimes.com, Wiscnews.com and other regional publications) remain intact, curating a daily conversation with hundreds of thousands of people every day. In fact, their reach is wider now than ever before in their long history, thanks to savvy investments in digital platforms and a long legacy of quality local journalism. We’ve had the pulse of the Madison region for a long time, and it’s those deep roots that have enabled us to make the changes necessary to remain an integral partner to our marketing clients, and an unwavering champion of truth to our readers. To reiterate: no mastheads or news brands are impacted by this change. This a change of our ownership group name from Capital Newspapers to Madison Media Partners.

So why now? This brand change has a direct and positive impact on our business operations, where we have emerged as a dynamic provider of modern marketing solutions to local and regional businesses alike. While our print solutions have remained a powerful communication and marketing tool, our digital portfolio has grown rapidly to become the most advanced and comprehensive in Wisconsin. This rebrand allows our media sales organization to operate more deliberately at the crossroads of media strategy, audience insight, and storytelling. This means our clients get more than an agency; they get a business intelligence partner they can trust to keep client results front and center. 

Our mission as an organization has not changed, and remains more essential now than ever before. But the way we tell those stories, and the way we support that mission, has changed dramatically over the last two decades. With this new brand, we recognize that evolution and the lead role we play in it.