Global Superstar Maluma Signs with The PCA Group for Worldwide Distribution
The PCA Companies
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New York, NY - The PCA Group - a worldwide leader in the beauty industry and recognized as the prominent source for licensing and distribution - has partnered with the iconic Colombian singer Juan Luis Londoño Arias, better known as Maluma, for worldwide distribution of his fragrance line, Royalty. Maluma’s new fragrance line is made for both men and women and crafted to make a lasting impression.
The PCA Group has the privilege of working with Maluma for worldwide distribution as well as licensing and manufacturing. This will all be done via its vertically-integrated powerhouse that has the ability to distribute to multiple channels quickly, efficiently, and accurately from the over 1.5 million cubic feet negative energy warehouse distribution facility that is completely solar powered.
“Working with Maluma, who has such a large following in the industry, has been a great experience so far” said The PCA Group President Piyush Golia. “We’re looking forward to working alongside him more and watching his brand evolve with us.”
Maluma's four scents encapsulate different qualities that best represent kings and queens, such as tranquility, good nature, strength, and gratitude. He formulated them to be fluid and made for men and women alike. His infatuation with fragrance started at a young age after watching both his father and grandfather alike use aftershave and their signature scents, leaving notes of them behind each morning.
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“My goal with these fragrances is to allow people the opportunity to transform their everyday routines into royal experiences, everyone deserves that. The PCA Group is opening more doors for me to do exactly that,” said Maluma.
The PCA Group was founded in 1993 with a mission to be a global leader in the beauty industry. Three decades later it has exploded into a $700+ million dollar enterprise. With over 2,000 employees, the company has more than 70,000 retail donors covered through all retail channels including high-end luxury, mass/mid-tier, independents and eCommerce. The PCA Group is known for its licensing, distribution, and marketing capabilities and is a trusted partner for numerous designer fragrance and beauty brands like Derek Lam, Thomas Kosmala, Rebecca Minkoff, Mercedes Benz, Fila, Furla, and others.
For more information on The PCA Group, visit www.thepcacompanies.com.
For more information on Maluma, visit https://royaltybymaluma.com.
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