The Future. Made Real.® – Issue #16

The Future. Made Real.® – Issue #16

Hello, tech enthusiasts! Welcome to the next installment of The Future. Made Real.® Let’s dive into our recent news and industry insights, thoroughly prepared for you by our experts.

  • We announced our partnership with HUGO BOSS on the new and innovative #HUGOBOSS XP membership program, already live in the UK and set for global roll-out over the coming years.

  • We partnered with European Aquatics to create game-changing, athlete-centric digital content experiences that propel fan engagements to new heights.

  • We invested in CloudFrame Inc. Our partnership aims to accelerate AI enterprise migration and modernization efforts and to help our clients realize the promise of modern architectures. https://epamsys.co/3Rga20l

"Together with CloudFrame, we are empowering our customers with automated, incremental and cost-effective pathways to transform their vital applications into fully supportable, cloud-native Java environments.” - Deric Lubin, Chief Technologist, Platform Modernization at EPAM.

  • We were recognized by Databricks as the recipient of the 2024 Disruption Partner of the Year Award and Impact Award.


  • We kicked off June with our own EPAM AI Games across the world. The 3-day event was packed with Masterclasses and Games and culminated with a Hackathon during which EPAMers learned, played and innovated together around many interesting themes. EPAMer AI enthusiasts from across the world formed diverse teams and unleashed their creativity.

Learn more about how we help our clients revolutionize the future of business with the power of AI.

  • How is software engineering and development being impacted by GenAI and how do we need to prepare for the future? Check out our recent white paper where we gathered practical findings around its impact on productivity with a client that decided to pilot the adoption of GenAI into its development teams.

“For the successful application of GenAI, developing a project roadmap that marks the start and end of the integration process is crucial. With intermediate phases involving training and coaching, a well-timed start helps gather necessary information promptly. Create a list of deliverables for baseline and final reporting stages, outlining metrics to measure, required data sources and arrangements for surveys.”

“Application of GenAI without humans in the loop could jeopardize patient safety. Employing GenAI as an agent that supports tasks performed by humans unleashes the full potential of GenAI, while strengthening safeguards.” 

  • Explore how AI-driven data collection can help organizations gain deeper insights, fine-tune business operations and fuel innovation.
  • Read this article as Aleksey Didik explains why organizations should set expectations accordingly when it comes to the rapid adoption of GenAI.

“Generative AI can generate elements of code, but you still need to have a whole SDLC in place to verify the correctness of the solution. We still need to verify it against the bigger scope of requirements against a more comprehensive set of user stories, for example.”

  • Discover how AI-driven drug discovery and enhanced data-sharing platforms are revolutionizing research processes and improving patient outcomes.


  • MACH THREE: Supercharge Your Composable Journey (Jun 17-18, NYC, USA)
  • DTW24 – Ignite: Accelerate Your AI-Native Journey (Jun 18-20, Copenhagen, Denmark)

Check out our participation at several recent industry events.

We had an incredible time at the Google Cloud Summit in Doha, discussing the latest in Cloud and digital transformation with industry leaders and tech enthusiasts. We look forward to continuing our collaboration and leading the way in cloud technology.

Learn more about our partnership with Google Cloud.


EPAM was at the forefront of the action at the Dublin Tech Summit #DubTechSummit, showcasing our diverse expertise with a vibrant team from multiple domains and geographies. From engaging discussions to networking with tech leaders, we took a deep dive into the world of emerging technologies and the endless opportunities they present.

Dr. Alexandra Diening , Global Head of Research & Insights, took the main stage this year. Her session, ‘The Essential Lessons from Two Decades of Successes and Stumbles in AI Transformation,’ was a journey through the evolution of #AI, filled with practical strategies and insights. It was a masterclass for anyone looking to scale up and thrive in the AI landscape.

Thanks to everyone who joined us at #DTS2024. Let's continue to innovate and transform the future together!


We were also excited to sponsor #DES2024 in Bengaluru, India. Thank you to everyone who visited us at our booth and to all the attendees of the ‘Enterprise Adoption of AI and the Impact on the Developer’s Experience’ keynote.

We were pleased to have:

✅ shared a hands-on demo of our #EPAMDIAL Generative AI orchestration platform 

✅ introduced EPAM's #GenAI-powered digital assistant

✅ answered your questions  

And thank you to our own Elaina Shekhter , who shared insights on the Enterprise Adoption of #AI and its impact on the Developer's role. She led a thought-provoking session on the latest AI trends and pioneering shifts across industries, highlighting the importance of data precision, privacy and safety as well as the synergy between developer productivity and experience to help drive innovation and productivity in the tech industry. Hope to see you all there next year!   

Learn more about EPAM in India.


  • … telcos can re-envision their business models and innovate today for a better tomorrow. Watch out interview series as our experts present their insights into strategies for AI, 5G, IoT and more.
  • … to implement continuous testing and validate training processes and data effectively.


  • Check the story of Sanja Dragic , People Partner at EPAM in Croatia, as she shares how she found her passion for human resources, what it’s like to work at a global IT company and how a strong team is born no matter the challenges.
  • Read our blog, where Adrian Solca , Director of Experience Design at EPAM in Latin America, shares his personal story about what it takes to be an empowering leader.

“EPAM knows they can’t micromanage, that they can’t put everyone in the same box. They give you the tools and empower you to work on those tools. It’s all about working with what you have, to achieve the desired objectives.”

  • See how we partnered with Google Developer Group Sofia, Women Techmakers, Women Who Code and hOUR Therapy to host the Impact the Future event where we talked about building community among women tech leaders and discovering the next steps toward our future together.

“Professionals of the future will continue to acquire a variety of skills and capabilities. That is why continuing education, certifications and skills development steps are crucial for career growth to all business leaders.” - Victoria Buzdreva, Senior Product Owner at EPAM Bulgaria.

  • Check out how EPAM Spain teamed up with the local tech community at Málaga Tech Games.


Finally, check out the recap of many incredible green activities our colleagues from around the world participated in during Earth Month. 💚 Join us in celebrating their efforts and get inspired by the amazing work done. Together, we are creating a greener future! 🌱♻️🌳


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