Experts call for inclusion of digital, heavy penalties to curb surrogate ads | BMC’s draft guidelines to regulate hoardings are to be unveiled today
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As govt mulls guidelines, experts call for inclusion of digital, heavy penalties to curb surrogate ads
The Department of Consumer Affairs (DoCA) has nearly finalised the detailed and elaborative surrogate advertisements and will soon release them in their entirety. While the public will soon get access to the draft for feedback and recommendations, industry observers share their expectations with Storyboard18.
Tighter implementation, heavy penalties, inclusion of digital and social media, and no ambiguity in definition, in a nutshell.
It is to be noted that both the Advertising Standards Council of India (ASCI) and Central Consumer Protection Authority (CCPA), at present, have guidelines in place to curb surrogate advertising.
A product customers never wanted?: The rise and fall of Koo
The shutdown of the homegrown microblogging platform Koo has raised several eyebrows over entrepreneurial ventures in consumer tech sectors like social media, edtech etc. Experts believe the inability to build sustainable monetisation models and overcoming high operational costs sank Koo.
Earlier this week, the app which was once touted as a competitor to X (formerly Twitter), shut down its operations, following a series of unsuccessful attempts to sell or merge the platform.
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BREAKING: Govt takes a big step in promotion of domestic film festivals and Indian content globally
The government has issued guidelines for providing financial assistance to domestic film festivals through National Film Development Corporation (NFDC) under 'Development, Communication & Dissemination of Filmic Content (DCDFC)' Scheme. It has also issued guidelines for release of funds to Indian Missions/Posts through NFDC for promotion of Indian Cinema under DCDFC Scheme.
These guidelines serve as a framework to streamline the process of allocating financial assistance to film festivals across the nation, recognizing the pivotal role that film festivals play in promoting cultural exchange, artistic expression, and cinema appreciation.
EXCLUSIVE: MIB's Ashwini Vaishnaw holds introductory meetings with industry bodies
Ashwini Vaishnaw held his first introductory meeting with industry bodies including Confederation of Indian Industry (CII), The News Broadcasters & Digital Association (NBDA), and the Association of Radio Operators for India (AROI), on June 4th.
Vaishnaw, who assumed charge of the Ministry of Railways, Information and Broadcasting, and Electronics and Information Technology on June 11, discussed several industry issues and assured support to the industry bodies.
BMC’s draft guidelines to regulate hoardings are to be unveiled today
The Brihanmumbai Municipal Corporation (BMC) will be unveiling a draft policy for the regulation and streamlining of the out-of-home (OOH) media in Mumbai today, July 5th. This follows the tragic Ghatkopar hoarding collapse that took 17 lives and left more than 75 injured.
The draft policy, which is said to have significant implications on OOH advertising in the city, has strict guidelines including no hoardings on rooftops and no ads on glass facades. Additionally, third-party insurance and QR codes with agency details on hoardings are to be mandatory, followed by stringent rules for DOOH also.
Stay tuned to Storyboard18's FAST FIVE from the world of advertising, marketing and business of brands.