Every Bark Needs to Be Heard by the Public

As I started to leave the lobby of the hotel hosting the #SABM Las Vegas conference of 2022, I had mixed emotions. The amazing breakout sessions and the encouraging thoughts of the leaders, program representatives, and the medical companies that sponsored the event produced a higher degree of hope in my heart for this category of medicine. But, when I looked out on the streets of Las Vegas, a feeling of reality started to sink into my heart. Are my feelings regarding Patient Blood Management (#PBM) shared or understood amongst the massive crowd below on the streets of Las Vegas? If I were to stop a person randomly, could they identify the PBM acronym?

Sadly, PBM was never on the radar of the largest advertising agencies. Professional advertising would have probably provided it with the strategic lift-off from its infancy it needed to become a mainstay within the health field today. However, many hospital programs lacked the extra funding needed to reach the public. Much of the focus was on producing large medical forum meetings targeted at Jehovah's Witnesses to grow the market positioning of each individual medical center's Bloodless or Patient Blood Management program. The challenge now is that the need for PBM has outgrown the original niche market.

Fast Forward: The New Frontier in PBM Awareness

It's time to get to work. Print ads, radio, or TV are not affordable options for most medical centers, large or small. The only practical platform for public awareness for large or small healthcare organizations is social media. On average, a single post message lasts as long as the viewer stays on the post. The engagement value is based upon a captivating design, the size of the followers, and algorithm strategies.

These were the reasons we decided to create the first app experience in PBM. A viewer’s experience on an app platform is much more educational and yields a much more lasting brand experience. The viewer can not only have the luxury of scrolling at their own pace, but they can also learn about the relationship between anemia and Patient Blood Management. Additionally, imagine the benefits of having an included healthcare directory option that allows the viewer to gather PBM information from medical centers across the US and possibly abroad. We've made the yearly subscription for both large and small centers the same. This gives each an opportunity to engage with the public with the same frequency.

Be a Part of the PBM Revolution

The iPatient app is more than just a directory; it is a movement towards better healthcare through advanced Patient Blood Management. By joining us, you become a part of this revolution, contributing to a more efficient, patient-focused healthcare system. Don’t miss out on the opportunity to enhance your visibility, engage directly with patients, and secure your place as a leader in the PBM field.