DX IN 2024: a practical guide for digital experience professionals
Head spinning with the latest digital experience (DX) trends❓ Sick of hearing all about AI with no clear advice on how to implement it❓
Time for a practical guide, we think!
Accenture reported a 183% increase in the rate of change in the last four years, driven by technology. This is forecast to increase in 2024.
If this is a new pattern, your superpower is being able to capitalize on new trends as they arise. The 'DX IN 2024' report outlines a practical pathway to do just that – to create digital experiences that keep you relevant to customers.
The new world is about shifting from 'evolving someday' to 'making progress every day.' Dig into how with the report.
Accenture reported that 88% of C-Suite executives expect the rate of change to accelerate faster than ever before in 2024. 😱 After the last few years' disruptions, organizations need to rethink how they go about meeting customer expectations.
Trend 1 addresses this pace of change.
“Predicting the future appears increasingly difficult, so long-term planning is overwhelming. The only solution is to set goals of directional intent and restrict actual planning to short-term time horizons," – John-Paul Syriatowicz, Co-Founder and Chairman.
Find out how to say goodbye to the five-year plan and hello to ongoing optimization for continuous improvement, with small wins every day.
" AI predictions have included the replacement of search engines and the redundancy of content authors. And digital marketing could become little more than a chatbot conversation. Sure, these things could happen. But we’ve still got a long way to go" – Tom Kirkby, President, North America.
Indecision surrounding working with AI has passed. It’s time to get on the bandwagon, but in a smart way.
Trend 2 discusses the value of embracing new tech with confidence.
🤖 2023 saw lots of organizations 'play' with AI. 2024 is the time to start piloting projects to inform data-driven decisions about the tools that are right for you.
Uncover the practical steps and considerations to get started.
📉 Tech stacks are growing but utilization is falling. According to Gartner, martech systems slumped from a 58% utilization rate in 2020 to 42% in 2023.
Organizations adopt more tools, but they're not being used effectively. All whilst CFOs are scrutinizing the ROI of your IT, Marketing, and Digital teams.
Trend 3 addresses the dreaded 'Frankenstack'.
A messy tech stack with spaghetti integrations. Hard to manage. Hard to secure. The result is disjointed digital customer or staff experiences.
Explore a framework for assessing what to kill, keep, or cure. Create stronger business cases for investment in new tech to stay ahead, while you maximize existing tools to work better.
“The ability to reclaim control and self-sufficiency is allowing people to think wow, I can do this myself. I can get on with my job and I don't have to wait on someone else to do it for me.” – Greg Sherwood, CTO.
Trend 4 is all about empowering your employees to do more with less. 💪
The democratization of AI has empowered digital experience professionals from across the board. Developers, marketers, and content authors can take more ownership of their work without heavy reliance on outside support from other teams or external agencies.
However, with this autonomy comes risk.
Uncover how you can embrace this era of professional independence – driven by AI – and enable your employees to work with new tools in a safe and controlled environment.
Growth Marketing, Digital and all that's in-between
4moSo, I used 'the future is dead' as a reference in a meeting today and it felt so right 😆 In a conversation about planning and trying to get something exactly right, I thought back to the trends report and how we all know that sometimes you've just got to make a move - Do. Learn. Iterate. It certainly helped us move things along!