Data-Driven Insights: Leveraging Research to Drive Business Growth

Research plays a pivotal role in helping people comprehend the growth of converging markets, especially as technology disrupts traditional landscapes. By sharing independent industry and consumer research, businesses educate their audience on emerging trends and innovations. Detailed research with historical context offers data-driven insights, enabling leaders to make informed decisions.

Check out some of Parks Associates’ latest research — in partnership with leading companies developing the next generation of solutions for consumers and business.

·        Smart Tech for Multifamily Properties: Understanding ROI

·       Next-Gen Professional Monitoring: Scaling Verification

·       Effective Bundling: Pain Points and Expectations from Subscription Leaders

·       “Generative AI’s Impact on Entertainment”

·       Expectations vs. Reality: Enhancing Alarm Monitoring Response

ROI for Smart Building Initiatives

Developed in partnership with SKBM Smart Technology , this research shares findings of Parks Associates’ interviews of multifamily owners, operators, and property managers across the US market. It offers specific insights into how companies are tracking and evaluating the return on investment and impact to net operating income (NOI) provided by smart building deployments, provides metrics and results that companies have shared, and lays out strategies for benchmarking effectiveness.

Read more from the custom research, Smart Tech for Multifamily Properties: Understanding ROI

Alarm Fatigue in Public Safety: An Industry Emergency

Developed in partnership with Ubiety Technologies, Inc. , Parks Associates conducted interviews of law enforcement, dispatchers, and other first responders for this whitepaper. Our findings indicate that false alarms are a critical problem that contributes to slower police response and undercuts the value of professional monitoring for both first responders and consumers.

• Law enforcement and first responders acknowledge that false alarms are a problem, and account for most of the alarm-based dispatches.
• Security industry and public safety stakeholders also acknowledge that false alarms contribute to slower police response.

Read more from the custom research Next-Gen Professional Monitoring: Scaling Verification

Partnerships and Bundling Offer Long-Lasting Benefits

Developed in partnership with Bango: Subscriptions, bundling & payments , Parks Associates interviewed executives of leading subscription service providers across the streaming video, music, education, and productivity markets to assess the effectiveness of bundling strategies to extend distribution. These interviews uncovered stories of both effective and ineffective partnerships as subscription services tackle the challenge of growing bundle and partnership complexity. This whitepaper shares findings from this custom research, identifies subscription companies’ expectations and best practices for partnerships, and lays a path to proactively identify and avoid pain points.

Read more from the custom research Effective Bundling: Pain Points and Expectations from Subscription Leaders

Generative AI Across the Entertainment Content Lifecycle

Developed in partnership with FPT Software are, this research examines the emergence and explosion of GAI and its potential impacts on the entertainment industry including efficiencies and automations within the media supply chain and opportunities to boost revenue. It highlights concerns around copyright and human rights issues with using GAI, particularly in the media ecosystem.

Finally, it highlights examples of GAI tools already available for use in entertainment and offers guidance on steps media companies can take now to be ready to implement GAI as these models and tools mature, such as building private LLMs, offering 24/7 customer service, focusing on using GAI to enhance rather than replace, and to be mindful of intellectual property protections when creating content.

Read more from the research Generative AI’s Impact on Entertainment

Rapid and Reliable Emergency Response

Developed in partnership with RSPNDR , this research highlights how security providers are actively adding revenues through new technology and response options, including private guard services, and ensuring fast response during security events, which differentiates their offerings from competitors. The research also highlights consumer views on response times, including familiarity with and perception of fines, as well as the role of public resources for reliable safety and response.

Read more from the research Expectations vs. Reality: Enhancing Alarm Monitoring Response

As technology continues to evolve, content marketing and research bridge the knowledge gap, providing clarity on complex subjects and highlighting the opportunities and challenges within converging sectors.

For more information on how Parks Associates can help your business strategy, contact me or any of our team. www.parksassociates.com