COVERGIRL hosts a sneak peek to their Fall 2018 Makeup line with COVERGIRL'S SVP, Ukonwa Ojo
This past fall, CoverGirl moved away from its iconic 10-year-old “Easy, Breezy, Beautiful” slogan for something more reflective of the times and their audience. The new tagline is clever, concise and creates an identity that is based on individuality, not conformity: I Am What I Make Up.
This rebranding obviously took a lot of time and research. Women are having a moment in the spotlight, and it’s a moment about being unapologetically themselves. This means using makeup as a tool for self-expression and not just covering up. COVERGIRL took this cue from their audience and delivered in a big way, ditching a slogan that had a stale and somewhat sexist approach to what makeup and beauty mean for women.
ABOUT UKONWA OJO Sr. VP COVERGIRL
Ukonwa Ojo is a global marketer and senior vice president for COVERGIRL — and she is an absolute force in the business world.
With 19 years of experience under her belt — not to mention 37 honors and awards, including Marketing Magazine’s Power 100 List, Financial Times's prestigious UPstanding top 100 ethnic-minority executives, and Black Enterprise’s list of the Top Women in Advertising and Marketing — her career has been a decorated one.
Prior to joining the iconic cosmetic company, she oversaw marketing strategy for many well-known brands, including Durex, French’s, Cheerios, Knorr, Betty Crocker, and Cascadian Farm Organic. Over the course of her career and now at COVERGIRL, she has made her mark with innovative campaigns that have earned numerous creative awards.
As a passionate marketer, she is keenly aware of the power of the online influencer and has forged partnerships with many to reach consumers in meaningful, memorable ways. But more crucially, she recognizes that these partnerships are a two-way street and that their success depends on the brand and the influencer sharing common values and objectives. So really, there is no better person than Ojo to show recruits the ropes when it comes to monetizing their channels and seeking out symbiotic partnerships with brands. #SPMGMedia - SUBSCRIBE TODAY!