Comic Relief US Sets Roblox Concert Record with Kids Relief Campaign, Inspiring a New Generation of Donors and Changemakers

The highest rated Roblox concert EVER belongs to Comic Relief US . (Yes, you read that right). We have always lived at the intersection of entertainment and impact as we have done with our flagship campaign, Red Nose Day, but we know that in order to achieve our mission of a just world free from poverty we need to inspire and galvanize the next generation of donors to accelerate our impact. And this next generation of donors are not just people more inclined to give, they are creators and changemakers who are committed to creating the world they want to see - one of inclusivity, connectedness, and helping others.

That’s where Kids Relief comes into play. We launched this new campaign, because we know that young people will flock to a space that helps drive the change they want to see. To launch Kids Relief in an epic way, we partnered with game developer Wonder Works Studio to create an immersive experience on Roblox that included an epic concert with TikTok star BoyWithUke and put young people in the driver seat to impact social change, and the results speak for themselves.

Since launching Kids Relief Presents: Solarpunk Simulator we have: 

• The highest Roblox concert thumbs up rating EVER at 94.6%.
• Over 2 million concert visits in just over 48 hours!
• Over 4.8 million total game plays with an average 10 minutes of game play in a session. That’s over 32 BILLION minutes played to date!
• The #18th most-watched Roblox concert of all time! 

But we are not stopping here.

Our Kids Relief campaign is the first initiative supported by our Innovation and Growth Fund - a multi-million dollar investment fund that will enable Comic Relief US to reach this new generation of donors and accelerate approaches to breaking the cycle of intergenerational poverty. Funds raised support programs and initiatives that break the cycle of poverty by fostering empowerment, leadership, access to education, and economic growth opportunities for young people. 

Driving creativity and innovation is core to who we are, and our programs thrive through brand partnerships that bring not only their platforms and audiences but also their genuine commitment to making a difference for children and young people. We invite you to join us in creating the next groundbreaking endeavor, working together as a powerful force for good. Together, we eagerly anticipate the remarkable ideas our team will generate.

Read more about how engaging Gen Z is critical for nonprofits and brands alike here in Forbes by Sarah Hernholm .