Cat Herding Adtech @ Paramount

Cat Herding Adtech @ Paramount

Nadine Krefetz Nadine Krefetz

Nadine Krefetz

Media Technology Management & Contributing Editor Streaming Media Magazine (New Yorker with Canadian tendencies)

Published Jan 11, 2023
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Cat herding the ad stack at Paramount is the topic of my most recent interview with Jarred Wilichinsky, SVP Ad Operations. He speaks about consolidating the many technologies for the new streaming services.


#streaming #advertising #SSAI #paramount

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Thierry Fautier

Managing Director

1y

Very insightful interview. Drinking from a fire horse. Maybe good to share the streaming media presentation done by Jared also.

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