Bold Career Advice From Presidents and CMOs

Marketing is Seduction and Commerce is Sex for e.l.f. CMO Kory Marchisotto

Okay, so based on the headline, you should know and be warned you’re in for one helluva ride in this episode with e.l.f. CMO Kory Marchisotto. Discover what it takes to get to the top, how to navigate your career, tips for dealing with controversy, the importance of setting big goals, how to break through to the front of the line, and so much more. 

Warning: Do not listen to this CMO Moves episode if you are averse to bold talk, big ideas, bad words. But do listen if you’re into awesome role models, impossible (now conquered) missions, truthful advice, dance parties and everything in between.

Diageo’s Nuno Teles and Yum Brands’ Kevin Hochman on Making the Jump from CMO to President

Nuno Teles, President of Diageo Beer Company and Kevin Hochman, U.S. President of KFC & Pizza Hut at Yum! Brands have both had long and successful careers as marketers and made the leap from CMO to President. So, how did they get to the top? What skills were essential for them to develop in order to earn that new seat? What critical career moments defined their paths? And how should CMOs think about not only getting that seat but demonstrating their credibility as business owners? 

Find out on this episode of The Business of Marketing, along with why they believe the role of the CMO has elevated to be the lighthouse of the organization that can lift and serve consumers, employees, communities and... businesses.

7 Ways to Provide Allyship to the Asian American Community

With inequities, injustices, and hate faced by multiple communities on a daily basis, many have stepped up asking–what can we do? How can we help? How can we be allies, friends, peers?

In Adweek’s recent DEI Town Hall for the Asian American community, timely issues and solutions came to light when esteemed Asian American leaders came together to discuss the recent acceleration of violence against the community due to COVID-related hate and long-standing biases. Here, we summarized some of the most tangible and actionable next steps—for members of this community and its allies—to drive meaningful change.

WW Chief Brand Officer On Why Taking Career Steps Back Is a Good Thing 

With a personal connection to the WW (formerly Weight Watchers) brand herself, CBO Gail Tifford is responsible for building brand loyalty, driving impactful revenue, and overseeing global strategy. And as the co-chair of Adweek’s DEI Council, it is clear that Gail cares about driving meaningful change wherever she goes. 

Here, Gail shares her non-linear career journey, how she is keeping her mind, body, and soul nourished during these times, and her refreshing advice on facing stereotyping in the workplace.

Here’s How Popeyes’ CMO Stays Inspired in an Ever-Evolving Industry

From fried chicken sandwiches to joining the 2021 stock phenomenon, and decorating their New Orleans restaurants like Mardi Gras floats, Bruno Cardinali, CMO of North America, has kept a close eye on pop-culture and successfully positioned Popeyes in the middle of many conversations. 

Learn how Bruno’s team fosters inspiration for their next projects, why he thinks marketers will have to continuously reinvent themselves, and why storytelling and empathy are crucial skills for today’s marketers. Plus, he teases what’s next for Popeyes!

More Inspiration In Case You Missed It

Unilever’s Debora Koyama Puts Purpose at the Center of Everything

As Unilever’s Global Chief Growth Operations Officer, Debora Koyama has a very simple, but important mission: unlock growth for the company. On the premiere episode of The Business of Marketing podcast, Debora shares her thoughts on optimizing end-to-end customer experiences, the rise of brand trust, and putting purpose at the center of everything you do as a brand.

Walmart’s Janey Whiteside Says Marketing is an Investment, Not Just Spend 

On the premiere episode of the Business of Marketing, Walmart’s first-ever Chief Customer Officer Janey Whiteside shared her perspective on why the CMO is critical to driving growth, how to reframe your thinking on marketing as a cost, and advice for CMOs on have to truly drive impact. Tune in to hear more advice and key learnings from Janey on the first episode of The Business of Marketing.

-----

Follow Adweek on Twitter, LinkedIn, Instagram, and Facebook.