Alas, Salesforce + The CMO Club
Lana McGilvray
Founder, CEO and CMO -- Purpose Worldwide —Top 100 Women in PR (PR News), 23+ yr advisor to the most purpose-driven brands, orgs and public leaders, including Club CMO and BRIDGE.
On March 2, Salesforce announced its acquisition of The CMO Club, as it welcomed founder and CEO Pete Krainik and the entire The CMO Club community to the Salesforce family.
For those curious about The CMO Club, it stands out as the world’s most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands.
I have been fortunate to have been affiliated with the club for many years, first as a member and later in representing the club and assisting with key events and news sharing. I have also been an avid Salesforce user and admire the purpose-driven values and investments in helping companies and people grow.
Salesforce's acquisition of The CMO Club and its membership is a testament to the shared values of customer success and the power of community. I am personally excited to experience the ways in which Salesforce enriches The CMO Club’s core mission of fostering deep relationships and peer-to-peer problem solving for CMOs and marketing leaders. This is an exciting time!