AdTech Industry Updates: November 2022

Industry Update Marketing Recap:

ChatGPT AI Vs Google, BeReal App of The Year & Youtube New guidelines (Huge Shift!)

Below are industry updates for Nov 2022 recap of global tech-giants.

TOP INDUSTRY HIGHLIGHT: BeReal wins Award for “App of the Year”.        

• Instagram testing Moving Avatars in IG Stories in selected countries.
• WhatsApp launches a “message yourself” feature to allows users to send notes.
• ChatGPT AI raises concerns over Google Search vs AI powered results being better.
• Tiktok launches Campaign to Strengthen Community Safety.
• YouTube and Google Grants $13.2M to IFCN to support Fact Checking on Internet.
• Twitch adds Shield Mode for better safety against Hate raids.

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Instagram:

• Instagram begins testing “Share to Reels” feature from third-party apps .
• Instagram tests more BeReal Like-Elements to be more of an authentic platform.
• Instagram testing Moving Avatars in IG Stories in selected countries.

Meta :

• Meta faces $275M GDPR penalty for data breach in EU.
• WhatsApp launches a “message yourself” feature to allows users to send notes.

Google:

• ChatGPT AI raises concerns over Google Search vs AI powered results being better.
• Views per Session and Average Session Duration now available in GA4.
• Google discover performance reports improve accuracy.
• Google Updates Display & Video 360 Account level Suspension policies.
• Google shares new insights on Search Algorithm with Office Hours Video.

Tiktok:

• Tiktok announced Top Tiktok Ads of 2022.
• Tiktok launches Campaign to Strengthen Community Safety.
• TikTok announces Updated CAP University Marketing Education Course.
• Tiktok adds new Marketing Partners to its Directory.

Twitter:

• Twitter 2.0: Elon Musk shares Growth Graphs & User statistics of the platform in a swipe file on Twitter.
• Twitter leans on Automations to moderate content as harmful content surges.
• Twitter to show more tweet recommendations from users you don’t follow from now on.
• Twitter rolls out 3 new formats of Advertising to attract more businesses.

YouTube:

• Youtube announced Updated Monetisation & Community Guidelines.
• Youtube shares list of Top Creators, Videos and Ads of 2022.
• Youtube copying Spotify is rolling out it’s own end of the year wrapped version.
• YouTube and Google Grants $13.2M to IFCN to support Fact Checking on Internet.

Pinterest:

• Pinterest ends it’s “Creator Rewards” program.

LinkedIn:

• LinkedIn’s “Focused Inbox” feature is available to all users worldwide.
• LinkedIn launches 3 new B2B Marketing Features including Newsletter & Page Updates.

Snapchat:

• Snapchat’s launches “Spotlight Challenges” for creators to win this Holiday Season.
• Snap launches new toggle switch to comply with California Laws.

Reddit:

• Reddit adds Images in Comments feature for selected sub-reddits.
• Reddit annouces “Future Tellers” a crypto & Marketing event.

Marketing:

• Discord’s First Paid Creator Monetisation Feature is Live now.
• Instacart launches Coupons, Stock Ups and Save Promotional Campaign features.
• Klarna expands it’s creator marketing platform to more new countries .
• Google messages testing end-to-end encryption.
• Twitch adds Shield Mode for better safety against Hate raids.
• Nerf launches into NIL marketing and usage of AI into social media content.
• BeReal wins Award for “App of the Year”.