Adding News-Sensitivity in our Taxonomy.
Taxonomy classification over different periods for CNN Politics.
Brand Safety 2.0 is about brand values.
As we wrote in our previous post: “Brand Safety 1.0 was about toxic keywords, 2.0 adds brand values.”
Brand values are tangible. So must be media profiling.
To gauge brand values, which are made of tangible perceptions, the matching publisher brands must be profiled with content classification, using AI to be unbiased, universal and always up-to-date.
Our AI-based Taxonomy and massive data processing already allow universal taxonomy AND expertise depth…
We’ve presented, in previous posts, our universal taxonomy and its DNA view: “Media profiles are key to Business Intelligence and Advertising.”
… announcing today, new-sensitivity in taxonomy!
Playing with periods of time in the past, past week, past month, past quarter, we are now able to classify accordingly our classification and thus, here, our taxonomy.
In other words, depending on the marketeer project and brand values, TrustedOut will be able to deliver news-sensitive or stable media.
No UI yet, but we couldn’t keep this for ourselves, here’s how CNN – Politics looks like over past week, month and quarter.
A quick read is:
International:
… disappears from top 5 over the period of time of the past quarter (-90 days). This might be due Iran and trade war/mexico stuff. Depth is also getting lower with time.
Political party:
… goes lower with time.
Defense gets civil over time and Education and LGBTQ are very news sensitive. Disappear over time.
New UI and new killer feature coming up…
We will include news-sensibility in our Corpus definition and, teasing again, we’ll reveal a killer features using this brand new and unique capability,
Stay tuned.