3 ways AI is changing RevOps right now

At Clari, we started using AI a decade ago.

Long before ChatGPT and Midjourney, we were a scrappy team building RevTech from the ground up. And LLMs were there from the start. 

Today, AI is everywhere. What a difference a decade can make. What a difference the last year made.

As we look to the future, I can’t help but wonder: What does the future of RevOps look like with AI?

Here are 3 ways AI will change RevOps in 2024. Navigate AI integration to pave the way for a legendary career in revenue. 

1. We Spot More Revenue Breaks

Today, revenue breakdowns persist. 

Companies lose $2 trillion in revenue leak every single year. Not to mention the losses from fumbled sales opportunities and dropped handoffs. 

What’s missing?

Often, it’s visibility. With hundreds of reps across thousands of prospects, leaders simply don’t have the 20/20 vision they need to spot every problem. 

In 2024, I see AI driving a wave of visibility, helping teams spot revenue breakdowns at speed. 

Frontline managers will realize the value of this in their daily leadership. Equipped with next-level data and cutting-edge analytics, they’ll emerge as “super managers.” 

Similarly, top-level executives will use revenue data and AI to inform key strategic decisions.

Less hidden breakdowns. More revenue.

2: The Revenue Database Rises

Data drives AI. 

Feed AI organized and accurate data, it can revolutionize your key revenue tasks. 

• Predict trends
• Identify pitfalls
• Name your number

Today, most companies feed AI from their CRM and other sources across the company. The result is a useful – but not ideal – mishmash of data inputs. 

In 2024, dedicated revenue databases rule the day. 

Top companies capture millions of daily data points across revenue teams, and pair this data with industry-standard benchmarks. 

They use tools, like Clari, that are built from the ground up for revenue. And, by doing so, amplify the value of their other data-driven systems. 

Better data. Better AI outputs.

3: Generative AI Simplifies the Revenue Process

Most revenue teams still rely on manual efforts.

• Manual email writing
• Manual follow-up
• Manual analysis

These processes are time-consuming and prone to all kinds of errors. Errors that can sink a deal or expose the company to risk. 

In 2024, generative AI usage will be at an all-time high.

At every touchpoint, AI tools step in to streamline the effort. 

• Generated email templates
• Automated follow-up
• Built-in analytics and insights

Plus, AI drives Revenue Collaboration and Governance, keeping processes team-driven and within your risk framework. 

Consistency. Output. Revenue.

Buckle up for the next phase of AI-driven change. 

It’s impossible to predict the future with certainty. But I’ve seen a lot in the revenue space, and all signs point to these three RevOps trends:

• Increased visibility for teams
• Revenue-centric databases
• Expansive Gen AI impacts

Together, AI and RevOps are changing the revenue game.

Is your team at the forefront?

Till next time,

Andy Byrne

CEO, Clari

New playbooks for running revenue

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Podcast: Listen to Mark Parrinello, CRO at SentinelOne, on the Run Revenue Show to uncover key ways to structure your sales team for revenue growth.