3 Reasons Why You Need Video In Your Marketing Strategy
Online video is the fastest growing revenue category of internet advertising generating $16.1 billion worldwide last year alone. Video consumption is moving from desktop to mobile and big brands acknowledge it. For video advertisers and video platforms that means evolving players/ads with two key factors in mind for 2016: mobile and viewability. For publishers that means adopting video as their main engagement tool with their audience. We at BridTv made a three part series trying to explain why you need video in your digital marketing strategy.
Engage Your Audience With Video
First of the three-part series blog post describes all the advantages and benefits of using video in a marketing strategy from the scientific point of view. It describes how, by closely following the info about how video content affects the brain, marketers can better understand their audience and adjust content to them. That is why video is the best medium for engaging and converting audiences to customers. Video content is the perfect “Attention Grabber”,and it affects your emotions more than any other medium. This post talks about how a marketer can utilize these advantages, and how it can make a video that has value and and that will eventually engage their customers.
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Video Converts Better
It the second post our subject was how video converts better than any other content when being used as a marketing tool.The proof of the significance of video content has in the content marketing field lays in the fact that video creates a significant increase in organic search traffic, and it increases time spent on site and conversion rates. Video content is the most shareable type of content on the web, and it makes the viewer identify with your content by connecting with them on an emotional level. The main question for marketers is how they can produce more content that will convert better, and use all the marketing potential this type of content has, that will eventually drive sales and increase their revenue.
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Explainer Vs Demo Video
Third of the three-part series blog post underlines the difference between Explained and Demo videos when being used as a marketing tool. This post point out how it's convenient to use them because video content is the most suitable way to deliver information about your company or a service,as people usually don’t have the time to go enormous amounts of digital material when want to to find out what’s your company all about. Explained and Demo videos are one of the most frequented types of video content used for that purpose. The main difference between them is that Demo videos explain to prospects or customers how to accomplish something with your product, unlike them Explainer videos show how your product or service solves a problem. They explain how will customers benefit from using your product or service and/or what’s the proper use of it.
Read complete post here.
What’s your take on videos in today's marketing strategies? How important video is for your business? Let me know, I would love to discuss/share your views and experiences in one of my future posts.