September Same Store Sales for E-Commerce Channels

At ChannelAdvisor we have 2,600 retailers as customers and last year they processed $4.5b in sales through our platform. Every month we help our customers benchmark how they are doing vs. their peers by releasing same-store-sales data for the top e-commerce channels such as:

Marketplaces

• eBay
• Amazon
• Other 3PM (NewEgg, Sears, Rakuten buy.com, BestBuy, etc.)

Search

• Google AdWords
• Bing/Yahoo! Ad network

CSE - Comparison Shopping Engines

• Google PLA / aka Google Shopping, Shopping Campaigns
• Over 150 other engines such as shopping.com, kelkoo, submarino, etc.

Today we are out with our September release - details at the link at the bottom. Some highlights. E-Commerce is growing at ~15% according to ComScore - so that's the baseline.

Leaders:

• Our 'other 3PM' (marketplaces other than eBay and Amazon) category was the fastest growing, coming in at 46.4% y/y which is 3X the rate of e-commerce!
• Google Shopping/PLA was a close second at 45.2% y/y growth
• Amazon was next at 37.9%
• Search (adwords type search, not SEO) came in at 28.5%

Lagging:

• eBay improved a bit and came in at 8.9% - some components were growing in line with e-commerce which is good.
• CSE - came in last place at 6.6%

I hope you enjoy those highlights, the details can be found here:

http://ebaystrategies.blogs.com/ebay_strategies/2014/10/september-2014-channeladvisor-same-store-sales-sss-for-ebay-amazon-search-cse-and-other-e-commerce-c.html