About
Enterprise-class visitor analytics and engagement platform to improve the venue experience, build detailed visitor profiles and drive revenue through engagement, increasing return rates, and advertising opportunities
Our cloud-based WiFi platform provides an overlay to your existing WiFi infrastructure, so no extra hardware is required. Setup is seriously quick - we’re talking under an hour - and everything is managed via an online portal. When visitors connect to WiFi, our captive portal captures key contact and demographic information - compliantly of course - which allows you to get to know your visitors, quickly analyze data, and follow up with personalized marketing campaigns.
This product is intended for
- Marketing Specialist
- Marketing Director
- Director of Information Technology
- Infrastructure Specialist
- Vice President Marketing
- Vice President of Infrastructure
- Innovation Lead
- Head of Infrastructure
- Director Technology Innovation
- Head of Innovation
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WiFi Analytics
Similar to Google Analytics, the Purple platform provides real-time visitor data and insight including name, age, gender, social interests, contact information, frequency of visits, and more. You can also capture detailed information about how visitors move around your venue and utilize space through a variety of occupancy reports including real-time and historic trends in footfall, heatmaps, dwell throughout and across zones, and more.
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MyData Portal
Give your WiFi users complete control and transparency into the data collected about them. Our MyData Portal places control of personal data firmly back with the end-user, including the ability to adjust their marketing preferences through a secure and easy-to-use dashboard.
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Content Filtering
Provide a family-friendly WiFi network that visitors of any age can use with peace of mind. Automatically block URLs on the Internet Watch Foundation watchlist and access reports on top requested domains, top requested categories, most blocked domains, and most blocked categories.
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