About
Growth AI by BCG is a holistic suite of AI offerings designed to maximize the growth potential for CPG companies. Growth AI supports data-driven decisions across, and within, standard commercial functions including pricing and promotion, marketing allocation, product and service innovation, and route-to-consumer (sales) to improve strategy, planning, and execution. The end result is accelerated business growth, with firms typically achieving 5-10% incremental top-line growth, regardless of the business environment in which the solution is implemented.