About
Fabriq is BCG’s personalization platform for marketing transformations. Just as the name suggests, it weaves together different components in your martech ecosystem and acts as an augmentation layer to existing solutions, accelerating processes like experimentation, campaign creation, media optimization, and measurement.
Fabriq addresses the need for speed, connection, and orchestration and enables companies to create their own competitive advantage across three critical consumer-facing dialogues: knowing the customer (identity), acquiring the customer (media), and nurturing the relationship (personalization).