Don't ask your SEO if they can increase your traffic. Traffic is the bare minimum requirement for SEO. Well, maybe do ask them, and in most cases, if they say anything but a hard yes, don't hire them. If anything an SEO should deter you from traffic goals. Hear me out... Traffic is great! It's the second milestone (after impressions) in the journey to revenue-generating SEO. But what you want is QUALIFIED traffic. And, yes, you can determine if SEO's traffic is qualified. Look at ◦ Organic revenue generally ◦ Ads converting using SEO's traffic. ◦ Email subscribers increasing and converting. ◦ Revenue from pages optimised or requested by SEO. ◦ Sessions that resulted in a sale and included a ToFu/MoFu page view. Don't hang your entire SEO success on traffic. Traffic is a GIVEN. If you're not seeing traffic increases then I dunno what's going, it's practically a by-product of other SEO objectives.
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True Zoe Ashbridge! Its important to have a qualified traffic.
We had a client where we actually lost traffic, but gained more leads. We were eliminating the wrong traffic that they'd been targeting (they were B2B) and built up the right traffic instead, the numbers were lower but conversions went up. I consider my biggest win in this case to be that I successfully explained this to the client!
In SEO, your basic requirement is to get traffic. But what if you are getting irrelevant traffic? So we need to have quality traffic to increase revenue and brand awareness.
Absolutely spot on! It's so important to focus on the quality of traffic rather than just the quantity. Qualified traffic is what truly drives conversions and revenue. It's like planting seeds in fertile soil versus scattering them on rocky ground. The metrics you mentioned are crucial for understanding the real impact of SEO efforts. Thanks for sharing this insightful perspective!
Zoe Ashbridge "It's absolutely true. It's very easy to deliver poor quality traffic. We've all experienced the lack of quality leads from broad match campaigns. So, in short, focus on building for great conversions and driving high-quality traffic to your store and brand site." 💹 - so make sure you have a well defined purpose for every page to start with
Very true Zoe, traffic being the key indicator doesn't solve the problem rather it creates another one. Most businesses just follow the FAD of SEO and fail to understand the importance of the right strategy.
So true! Asking an SEO if they can increase traffic is like asking a chef if they can boil water. Let's focus on the gourmet meal instead! 🍽️🚀
yep that's the evolution of SEO and SEO people, focus from traffic numbers to relevant traffic discovery and growth
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1wQualfied traffic = meetings WORTH attending. Always preaching this for people looking to try their hand as outbound and email outreach. (Follow if u wanna learn that too)