Zelta AI’s Post

Gaining buy-in for building 0 to 1 products inside large companies relies on effectively communicating the product vision.. Lenny Rachitsky recent podcast with Mihika Kapoor (product leader at Figma) is packed full of insight on building new products inside large companies and her process for building compelling product vision documents 𝗚𝗮𝘁𝗵𝗲𝗿 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝘂𝘀𝗲𝗿 𝗶𝗻𝗽𝘂𝘁: "The first is that you cannot go into a vacuum and come out with a compelling vision that does not exist. You have to be fundamentally inseparable from your users, and also, fundamentally inseparable from your team. And so, I think that there is sort of this important cross-pollination of functions that is really important in crafting a compelling vision" 𝗦𝘆𝗻𝗰 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗦𝗮𝗹𝗲𝘀 𝗢𝗿𝗴: "And then if you're on the larger side, I think that having a really tight relationship with your sales team is really important. And basically, just being on sales calls because you want to be in a situation where the customer pain points on sales calls are cross pollinating into the product roadmap. And so I think really leaning into that, building that relationship between these traditionally more siloed orgs and hopping on those calls is something that I'd really recommend." 𝗔𝗱𝗱 𝘂𝘀𝗲𝗿 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲𝘀𝗲 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝘃𝗶𝘀𝗶𝗼𝗻 𝗱𝗼𝗰: "So, when I put together a vision with my team at Figma, it's all about not just your traditional, "Okay, here are pain points. And then, here are solutions. And then, here is the timeline and costing." But rather how can you bring all of those things together and how can a vision pitch effectively Because at the end of the day, simply describing a product idea in words is not as compelling as seeing a testimonial from a user on top of a prototype or a mock, and really feeling the pain points." Link to the episode in comments for those interested, love to hear reactions from anyone else who listened in 👇