Zakhar Protsiuk’s Post

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🇺🇦 Chief Operating Officer at the Kyiv Independent. Managing Editor at The Fix Media

Horizontal connections not hierarchy: How The Guardian and The Kyiv Independent collaborate based on the demands of teams This was the title of a case study Kelly Walls and I presented at WAN-IFRA, the World Association of News Publishers, in Copenhagen a few weeks ago (Joanna Krawczyk thank you for the invitation!) Sharing here a few notes on why this partnership worked: - We focused on quick wins and freedom to explore instead of designing a big program and processes. For example, just one tip from Guardian training on reader revenue back in 2022 resulted in over 150% increase in our acquisitions that week. - Our collaboration evolved based on the demands of our teams. We started from reader revenue but expanded to include product, marketing, and editorial. As a result, we got strong horizontal connection where a lot of people in KI are in touch with people in similar roles at the Guardian. - Facilitation and leadership by The Guardian Foundation. We have 60 people at the moment, and Guardian has 1000+. Guardian Foundation took the role of a facilitator between the two organizations, ensuring that we can exchange knowledge both ways efficiently. 📷 from visiting Guardian office in London in 2023

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It was truly an empowering story

Alex Chapko

Global SVP, Alliances @ Piano | Building publishing data alliances with 1st party data

1mo

Amazing examples Zakhar! Are you collaborating with any other media company in a similar fashion?

Kelly Walls

Executive Director, The Guardian Foundation

1mo

Amazing to be part of something so organic with the freedom for it to evolve. Excited to see what's next and empowered by not knowing.

Graden Keller

Founder at kellerconsulting®

1mo

Excellent perspective. How do you approach hierarchy and authority within your organizations?

Zaid Q.

Newsroom Transformation Consultant | Digital Publishing Solutions | Best Headless CMS for Digital Newsroom | SDR who's addicted to high-intensity work

1mo

This seems Amazingg, missed catching up with you in Copenhagen during the event Zakhar Protsiuk. I hope you are doing great.

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Yuliia Bondar

Head of Analytics at AIN | Working with data and information

1mo

I'm always amazed at how you guys are working!

Terrific experiment, glad it worked.

Ryan McHenry

Impact Investments / Sustainable Infrastructure / Economic Development

2w

So cool to read!

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Heiko Scherer

Building the community platform for your employees, executives, subscribers, members or fans 📲 #internalcomms #publishing #mobile

1mo

Awesome!

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