If you're a brand owner with at least $5m-ish in sales in CA, OR, CO, ME or MD you should know that extended producer responsibility (EPR) is going to have a financial impact on you. What is EPR? It's the government's way of shifting the financial burden of dealing with packaging waste from the government to the brand owner. How does it work? Depending on how recyclable and sustainable your packaging is, your fee will be lower or higher. Who determines the fee? A producer responsibility organization (PRO) is sanctioned by each state and they are in charge of figuring that out. Circular Action Alliance (CAA) is the PRO for CA, CO and MD. The first step is to sign up with them. How do you reduce your fee? By having more sustainable packaging as well as a verifiable track record of making it more sustainable. To do that, you need to know what your packaging specs are. Shameless Specright plug for anyone who is tired of managing specs in legacy systems and wants to better manage their data :)
Do you know what this money is going to be used for?
Nailed that plug at the end!
CMO @ Podium Nutrition | Founder @ Buddies Snacks Company
2moOh sick. So our taxes to support these programs the government has previously managed I’m sure will drop proportionally too? (White knuckles wallet)