Zach Crowley’s Post

The outlook for the advertising and marketing industry is highly promising for the Australian economy in 2024. Although, based on quite a few conversations over the past few months, it's clear that many individuals and companies have faced significant challenges in 2023. 2023 certainly appears to have been the most challenging year since the onset of COVID, largely due to its continued impact on the economy and this sector. For creative agencies, there was an estimated 20% increase in costs in 2023, leading to a wave of redundancies across the country, affecting everyone from small independents to the largest network agencies. However, there is some positive news.. Nearly every creative agency, design studio, brand, and content studio I've spoken with has adapted to these changes. They've strategised and pivoted to align with the industry's future direction. From creative agencies shifting their core focus away from TV in 2024 to design studios integrating AI into every facet of their workflow and process, the evolution certainly seems clear. The world is moving at pace, and repositioning a creative company to capitalise on the shifting media landscape presents limitless opportunities. And as a result, I really do believe that those who adapt will find the potential for growth to be infinite.

The APAC edition of our TYNY forecast is here! APAC boasts four of the 10 fastest growing markets through 2028 on a compound annual basis: India, the Philippines, Pakistan and Sri Lanka. APAC advertising revenue is expected to grow 5.4% in 2023, a downgrade from our June forecast of 6.6%. We predict a deceleration in 2024 to 4.7% growth. Learn more insights here: https://lnkd.in/gjfymtUt #ThisYearNextYear #GroupMAPAC | #marketing #advertising #digitalmarketing

The year 2023 served as a crucial turning point, marking the initial steps towards emerging from the shadows cast by the COVID-19 #pandemic. For Hong Kong agencies, it was a time filled with challenges and uncertainties. However, amidst the difficulties, the industry persevered and sought to navigate the evolving landscape, adapting to new norms and exploring innovative approaches. As we embark on the year 2024, MARKETING-INTERACTIVE has reached out to several leaders in the Hong Kong adland to gather their aspirations for the new year and their goals for driving positive changes within the industry. #adland

Evoke Digital Australia has actively launched as it expands into the digital realm in Australia, to pave your business the optimum pathway to achieve your company's digital marketing goals. Read more about it here: #evokedigital #evokedigitalau #evokeau #evoke #australia #au #digitalmarketing

Change is good! Change recognises the need for growth, innovation and creating new opportunities for success. Big changes this week for the NZ Marketing Awards - reflecting the shifts in marketing to become the YouTube NZ Marketing Awards - with Google/YouTube becoming the naming sponsor. I can't remember another time when I have experienced change that has had such an impact on marketing. I’m talking about: ➡ the rise of Gen AI ➡ the seismic changes in data privacy with the demise of third-party cookies These changes are not just trends; they're mini revolutions testing our adaptability as marketers. More than ever it’s about cutting through the noise, human connection, creativity, and really understanding your audience. Recognising these shifts, we've introduced two new categories in the Marketing Campaign Awards: Best Use of Content and Best Use of Video. Plus a new individual award, Brand of the Year, that will be judged by none other than Mark Ritson. So marketers - time to step forward and share those success stories Great work Caroline Rainsford Fred Soar John Miles Marketing Association YouTube NZ Marketing Awards 2024 now open for entries.... https://lnkd.in/g4zxQnr7 #marketing #awards #leadership

Advertising creates, builds and enhances brand value as evidenced in the top 100 brands in Australia which have a total value of $194 billion, an increase of 15% in 2023. **As reported in Advertising Pays, launched today and commissioned by ACA, the AANA and MFA. Download the report here: www.advertisingpays.com.au #AdvertisingPays #brandvalue #jobsandgrowth #businesssuccess

BC’s now officially the authorised Cross-Border Marketing Agency on Xiaohongshu (RED).   What this means for our clients:     1️⃣ Enriched ways to ride the RED wave     As the preferred platform for SWIFT growth in China and Southeast Asia, RED is a hotspot for loyal high-value users. It serves as a versatile arena for diverse brands. Think ads, livestreaming, UGC, and so forth. This certification signals our capability to open new opportunities, empowering you to navigate and succeed in these markets.    2️⃣ A smoother advertising experience on RED     Navigating RED’s stringent regulations for overseas brands is no easy feat. However, with our expertise and links to the official channels, we’re here to break down the intricate nuances, simplify brand approach and accelerate brand growth in these thriving markets via RED.   3️⃣ Catch up with the latest trends     Keeping up to date is an Always-On task for us to support businesses and brands to stay ahead. By consistently engaging with official channels, we not only acquire profound insights and training but also fortify our brand decisions, contributing to the enhancement of your brand's growth strategy.   Whether it’s Straya, the Mainland or SEA, our delivery stays sharp, focused and consistent.     Ready for us to Catalyse your business? Reach out now! #marketing #agency #australia #melbourne #southeastasia #china #market #advertising #strategy

TURNING THE FIRST CORNER – BRAND & MARKET SHARE Our team at TOUK would like to thank everyone that has been engaging with our new brand and business over the past 6 weeks. It’s been amazing to see the positive response we have received. As we continue to develop our market approach, we will be continuing our brand equity build, so keep an eye out for our posts. From a Thrive Online Group UK perspective, we are thrilled with the impact our small new UK office has made in the local market. Winning a few new clients (articles and case studies to come), seeing our own brand Social Media results competing with larger established digital marketing agencies and watching daily as our website and our articles keep attracting new potential consumers. However, as a SME, we need market share revenue from the get-go, so it’s time to step up a gear, highlight our USP – ‘value via our unique operational structure’ - and get you, our future clients using our services. The past 6 weeks of hard launch has led the team to consider all the new or small businesses that have, will or are undertaking a similar journey to us… We would like to applaud all the brave future giants for their courage, tenacity, and grit whilst they embark on their journey of success. If you are reading this and you are on the same path, you are not alone, and we salute you. TOUKs primary goal remains our focus, to add value to our area, our clients and the local economy. We can achieve this by building our client base, producing high quality work and building our team in the UK. So please pop us a call, drop us an email and talk to us around how we can assist with your digital strategy. #newbusiness #westbridgford #nottingham #earlysuccess #thankyou

Young people now question what it means to be successful, fulfilled and rich and this has implications for #advertisers, says Paul Soon of MullenLowe Singapore. People's relationship with money has transformed and the broad shift towards mindful abundance means people are looking for brands that align with them. #advertising #advertisingstrategies

"Mindful Abundance" - Do you know what this means? Truly understanding the mentality and behaviours of the new generation would allow you to create more meaningful conversations and relevant content. Think of how you can add value to their lives, and mind you, it's likely gonna be different from yours. #advertising #marketing #consumerism #targetaudience