YWCA of the City of New York’s Post

What's it like to create a 19,000+% increase in helping your clients reach clients? It looks a bit like this. Not every client starts big. Some start from 0. And, when we help create results like this, we celebrate — and track — what it means for their business. One of the things I learned in my Tory Burch Foundation Advisory call this last week from Gay Gaddis is that a secret to scaling is to get ALL the data. As a creative, that can be a growing edge. Thankfully, each of my team members thinks as strategically as we do creatively. We heard her advice and got right down to it. What wins are you celebrating this week? #brandingagency #marketingagency #aanhpi #womenfounder #womeninbusiness #marketingtips

Our workplaces are changing. In these post-pandemic times, corporate offices have become largely hybrid with a significant number of remote employees. This great read spotlights not only the benefits DE&I brings to productivity and the bottom line, but also the larger benefits for our society through "proximity" that allows us to connect to each other's stories. In a largely virtual workplace, fostering these connections requires focused efforts to build workplace culture and community outside of the traditional office. From connecting customers to a brand to connecting employees to a mission, connection is powerful! When we create an environment encouraging employees to connect to one another, we ensure the principles of connection are interwoven into all aspects of a company. Strengthening human connection drives improved performance and ultimately strengthens the bottom line. We should embrace this--it's a true win-win!

Hi Individual Community! As we step into the inspiring month of February, we are delighted to launch our Black Story and Heritage Month Spotlight Celebration within The Individual Division of A.L.A. Consulting Firm. Here at A.L.A., our longstanding initiative to share and celebrate equity for all is not just a commitment; it is a rooted agreement that gives birth to an environment of inclusivity and diversity, where every potential workforce member is not just wanted but celebrated, barriers notwithstanding. Fostering Inclusivity, Celebrating Diversity: The essence of The Individual Division lies in recognizing the uniqueness of each person – their journey, story, and heritage. In our community, we understand that diversity is the catalyst for growth. Every individual brings a subculture to the main culture, no matter their background, which is an essential thread in the tapestry we weave, creating an environment where inclusion is not just a concept but a shared reality of all communities. Navigating Life's Narratives: This celebration goes beyond a mere acknowledgment; it's an invitation to connect and share in the broader narrative of Black Story and Heritage. Together, let's explore the nuances – the good, the bad, and the ugly. From generational patterns to professional journeys and the dynamics of our broader community, we navigate life's narratives with respect, understanding, and a commitment to progress. Impact on the Individual: In recognizing the impact of Black Story and Heritage Month on the individual – encompassing the person, professional, and family community – we delve into the holistic experience of each member. As part of The Individual Division, your personal story is interwoven with the greater narrative. The correlation between this celebration and our daily lives is profound, reminding us that, as individuals, we contribute to a legacy for humanity. Together for Legacy and Evolution! Join the conversation, share your story, and let's create a legacy that propels humanity into greater understanding, unity, and evolution. -A.L.A. Consulting Firm Team - The Individual Division Be sure to repost individuals' posts in your community who have gone above and beyond within their field and comment "We See You, We Hear You, We Socially Support You and Your Work. Use Hashtag hashtag #BlackStoryandHeritageMonthCelebrationWithALAConsultingFirm2024 to help us Support Black Stories and Life Work within the Workforce during Black Heritage Month! #BlackkStoryAndHeritageMonth #BlackStories #BlackHeritageMonth #ALATheIndividualBlackHeritageMonth

🌟 Celebrating Hispanic Heritage Month: Honoring Achievements and Contributions 🌟 During Hispanic Heritage Month, we take pride in recognizing the remarkable contributions of Hispanic and Latino individuals to various fields, including marketing. From iconic ad campaigns that resonate across borders to groundbreaking strategies that have redefined the way we connect with consumers, Hispanic and Latino professionals continue to inspire us with their innovative spirit. Their unique perspectives have not only shaped the marketing landscape but have also enriched our global community. As we reflect on their achievements, let's be inspired by their determination and the impact they've made. 🌟 Sylvia Acevedo, former CEO of the Girl Scouts of the USA: Sylvia Acevedo's remarkable leadership as the first Latina to head the Girl Scouts of the USA has transformed the organization. She is a fierce advocate for girls and young women, and worked tirelessly to make the Girl Scouts of the USA more inclusive and accessible to all. 🌟 Robert Rodriguez, Filmmaker: Robert Rodriguez, the Mexican-American filmmaker, has graced the silver screen with his unique visual style and thought-provoking narratives. His films like "Sin City" and "Desperado" have not only entertained us but also challenged our perspectives on storytelling. Rodriguez's creativity knows no bounds, and he continues to inspire budding filmmakers. 🌟 Jessica Alba, Actress and Entrepreneur: Jessica Alba, the Mexican-American actress known for her roles in "Fantastic Four" and "Sin City," is not only a talented performer but also an inspiring entrepreneur. She founded The Honest Company, a natural products company valued at over $1 billion. Her commitment to creating safe and eco-friendly products has made a positive impact on countless families. Let's use this month and beyond as an opportunity to learn from one another, amplify diverse voices, and foster a culture of inclusion. Together, we can ensure that the marketing industry and every corner of the business world continue to benefit from the strength of diversity. #HispanicHeritageMonth #DiversityInMarketing #InclusionMatters #Inspiration #HispanicLeadership #CelebrateDiversity #LatinxExcellence #multiculturalmarketing #multiculturaladvertising

Our weekly DEI Calendar™ snapshots serve to keep us all accountable, and also allow us to accept and review input from the community about anything we may have missed on the first of the month. We welcome your comments about DEI days that are important to you. Understanding and including diverse holidays and observances can help build cultures of belonging where every individual can thrive. Never miss a chance to learn, educate, and ally — subscribe to our free DEI Cal™ on our Resources page. https://lnkd.in/erwjEq6 #LetsImprove #DEICalendar [Image Description: There are three image slides; each has a yellow ampersand on a black background, with a white text box containing text centered in the image. The upper left of each slide says “DEI Cal™” and the bottom right holds our logo, “New & Improved: A Change Agency.” Slide one reads, "Important dates this week: Sep 11 – Patriot Day; Sep 15 – German American Heritage Month (9/15-10/15); Sep 15 – Hispanic Heritage Month (9/15-10/15); Sep 15 – International Day of Democracy.” Slide two continues, “Sep 15 – National POW / MIA Recognition Day; Sep 15 – Rosh Hashanah (sundown to sundown, Sep 15-17); Sep 15 – Bisexual Awareness Week (#BiWeek).” Slide three reads, “Call to Action: Our DEI Calendar™ is designed to help organizations understand and include diverse holidays and build cultures of belonging. “Because it's not possible for this tool to include every holiday for every world culture, we encourage you to talk to your teams and commit to actively honoring and learning about the observances that are important to folks in your community.” End of image description.] #Diversity #Equity #Inclusion #Accessibility #Belonging #Representation #Retention #Equality #Advertising #HumanResources #HR #LearningAndDevelopment #ChiefDiversityOfficer

National Hispanic Heritage Month may be coming to an end, but our commitment to diversity, equity, and inclusion should never cease. I invite you to continue on uplifting and amplifying the voices and stories of the Hispanic and Latinx community, and work towards creating a world where everyone can thrive regardless of their background. This month was just a reminder of the incredible contributions and achievements of the Hispanic and Latinx community, but our celebration and appreciation should continue every day. Let's keep advocating for a world where diversity is embraced and celebrated, and where everyone feels noticed, heard, and valued. Thank you to all the Hispanic and Latinx fellows for sharing your rich culture with us. You are an integral part of our society, and your voices and stories matter. . . . . . ID: A graphic with a desert landscape and a sunrise in the background. The graphic has a yellow rectangular overlay with text on it. The text reads "Invitation to: Continue uplifting and amplifying the voices and stories of the Hispanic and Latinx community, and work towards creating a world where everyone can thrive regardless of their background. Crystal Whitaker". The graphic also has a yellow exclamation mark in the top right corner inside a purple bubble. #culturaldiversity #onlinebranding #digitalbranding #leadershipgoals #businessstorytelling #makingadifference #celebratediversity #businessbranding #purposedriven #leadershiptips #targetaudience #blackculture #leadership #leadershipdevelopment #brandstrategy #NationalHispanicHeritageMonth

🛡️ Protecting Inclusion: Why Equity Matters More Than Ever Hello everyone, In a troubling move this week, SHRM (Society for Human Resource Management) announced they are rebranding their initiatives from DEI (Diversity, Equity, and Inclusion) to just D&I, dropping the crucial component of Equity. What is Equity? Equity ensures everyone has what they need to achieve personal and organizational success. Without it, true inclusion is impossible. For many corporate leaders, disconnecting from broader societal issues is seen as a survival mechanism. However, the decision to abandon basic programs supporting historically underrepresented people is deeply concerning. A Timeline of Attacks on Equity and Inclusion: -Black Lives Matter Protests: Initial attacks began here. -Critical Race Theory (CRT): Legal theory became a target. -Anti-Trans Movement: Continued with attacks on Trans rights. -AP College Credit Board: Efforts to exclude Black History from being taught. -Corporate DEI Initiatives: The latest target in this ongoing struggle. As SHRM takes this step, it's important to stay informed and equipped. Our latest newsletter offers practical tips for assessing workplace inclusivity and a cross-cultural roundup to help you navigate and protect your career in these challenging times. 🔗 Read the full article: https://lnkd.in/e8dBTZaN Let's stand together to ensure equity remains at the forefront of our inclusion efforts. #DEI #EquityMatters #Inclusion #WorkplaceDiversity #CorporateResponsibility #Leadership #CareerSuccess #PerspectivesMedia #SocialJustice #ProtectInclusion #EquityInAction

Surprisingly, most consumers don’t notice if a brand has diversity in their advertisements – it’s the new norm. Consumers recognize the importance of brands portraying diverse people, but it should be intrinsic, not forced. Overtly communicating DE&I can feel inauthentic and just ‘riding a trend’. We often see brands struggle to strike a balance between ‘screaming’ diversity and the subtle, authenticity consumers seek. How can you make your DE&I marketing feel more genuine? 👉Consistency is key Consumers prefer brands to either fully commit or not at all. Consumers dislike when brands speak to Gay Pride or Diversity during Pride week or Black history month, respectively. The expectation is for this type of messaging to be year-round or non-existent. 👉You don't have to weigh in on every topic Staying attuned to societal changes is great, but consumers also look at a brand's social activism history. They are more annoyed when brands suddenly take stances on "hot topics" without prior background. 👉Focusing on local efforts can make a difference Consumers value community involvement over national-level claims of inclusivity. They want to feel a personal connection to a brand's DEI efforts rather than seeing money donated to abstract causes. Balancing DEI and authenticity may be challenging, but it's vital for building customer trust. #dei #diversity #inclusion #advertising #marketing

Today kicks off National Hispanic Heritage Awareness Month (September 15- October 15) ! Leaders play a crucial role in fostering an inclusive and diverse workplace. Here are my top 5 ways leaders can encourage and celebrate Hispanic Awareness Month within their organizations: Acknowledge and Educate: Begin by acknowledging the significance of Hispanic Awareness Month and its importance in celebrating the Hispanic culture and contributions. Send out a company-wide message or hold a team meeting to kick off the month. Offer educational resources, such as books, articles, documentaries, or guest speakers, to help employees learn more about Hispanic history, culture, and achievements. Employee Resource Groups (ERGs): If your organization has Hispanic employee resource groups or affinity networks, actively support and promote their events and initiatives during this month. Encourage the formation of ERGs if they do not exist, providing a platform for employees to connect, share experiences, and celebrate their heritage. Cultural Celebrations: Organize cultural celebrations and events that highlight Hispanic traditions, such as music, dance, art exhibitions, or food tastings. These activities can foster a sense of belonging and appreciation among employees. Consider providing employees with the opportunity to share their own cultural experiences and talents during these events. Learning and Development: Offer workshops or training sessions focused on diversity, equity, and inclusion (DEI) that specifically address Hispanic culture, experiences, and perspectives. Encourage employees to participate in language courses or cultural sensitivity training to promote better understanding and communication. Community Engagement: Promote volunteer opportunities or community outreach initiatives that support Hispanic causes or organizations. Encourage employees to get involved and make a positive impact. Consider partnering with local Hispanic nonprofits or charities and provide support through donations or volunteering efforts. It's important for leaders to not only promote these initiatives during Hispanic Awareness Month but also to integrate diversity and inclusion efforts into the organization's culture year-round. Encourage ongoing dialogue and action to create a workplace where all employees feel valued, respected, and included, regardless of their cultural background. Demonstrating a commitment to diversity and inclusion can lead to a more engaged and innovative workforce. Remember to use these hashtags strategically in your social media posts and content to reach a wider audience and join conversations related to Hispanic Awareness Month and leadership. #HispanicHeritageMonth #LatinxLeadership #DiversityandInclusion #LatinoLeaders #HispanicExcellence #LeadershipInclusion #LeadingWithCulture #InclusiveLeadership #LeadershipMatters #LeadWithDiversity #InclusiveWorkplace #InspireWithCulture #CulturalDiversity #LeadershipInAction

Today kicks off National Hispanic Heritage Awareness Month (September 15- October 15) ! Leaders play a crucial role in fostering an inclusive and diverse workplace. Here are my top 5 ways leaders can encourage and celebrate Hispanic Awareness Month within their organizations: Acknowledge and Educate: Begin by acknowledging the significance of Hispanic Awareness Month and its importance in celebrating the Hispanic culture and contributions. Send out a company-wide message or hold a team meeting to kick off the month. Offer educational resources, such as books, articles, documentaries, or guest speakers, to help employees learn more about Hispanic history, culture, and achievements. Employee Resource Groups (ERGs): If your organization has Hispanic employee resource groups or affinity networks, actively support and promote their events and initiatives during this month. Encourage the formation of ERGs if they do not exist, providing a platform for employees to connect, share experiences, and celebrate their heritage. Cultural Celebrations: Organize cultural celebrations and events that highlight Hispanic traditions, such as music, dance, art exhibitions, or food tastings. These activities can foster a sense of belonging and appreciation among employees. Consider providing employees with the opportunity to share their own cultural experiences and talents during these events. Learning and Development: Offer workshops or training sessions focused on diversity, equity, and inclusion (DEI) that specifically address Hispanic culture, experiences, and perspectives. Encourage employees to participate in language courses or cultural sensitivity training to promote better understanding and communication. Community Engagement: Promote volunteer opportunities or community outreach initiatives that support Hispanic causes or organizations. Encourage employees to get involved and make a positive impact. Consider partnering with local Hispanic nonprofits or charities and provide support through donations or volunteering efforts. It's important for leaders to not only promote these initiatives during Hispanic Awareness Month but also to integrate diversity and inclusion efforts into the organization's culture year-round. Encourage ongoing dialogue and action to create a workplace where all employees feel valued, respected, and included, regardless of their cultural background. Demonstrating a commitment to diversity and inclusion can lead to a more engaged and innovative workforce. Remember to use these hashtags strategically in your social media posts and content to reach a wider audience and join conversations related to Hispanic Awareness Month and leadership. #HispanicHeritageMonth #LatinxLeadership #DiversityandInclusion #LatinoLeaders #HispanicExcellence #LeadershipInclusion #LeadingWithCulture #InclusiveLeadership #LeadershipMatters #LeadWithDiversity #InclusiveWorkplace #InspireWithCulture #CulturalDiversity #LeadershipInAction