Yugo Motta Aragão’s Post

Music to our ears. :) It's so good when great tunes turn into hits. It's great when good work turn into awards. From these amazing tune makers: Joshua Burke, Miguel Saucedo, Pratik Thakar, Islam ElDessouky, Selman Careaga, Erica Tomás, Rana Mandour, Silke Bucker, Stefan Rothenbuehler, Guillermo Giménez y Brotons, Jose “Pepe” Serafin and many others. Guys from VML, UMG FOR BRANDS and WPP - you rock! Rafael Pitanguy, Gabriel Jardim, Guto Monteiro, Shaun Campbell, Breno Oliveira and many others.

Coke Zero tastes so good that the taste can speak for itself. But can it create melodies? Songs? Now it can. Introducing Coke SoundZ. Coca-Cola intrinsic sounds are so refreshing that when you hear them, you want to taste them. With Coke SoundZ, we’re expanding them to new soundscapes. Turning them into music. This AI-powered instrument has been used in the brand's ecosystem for months, as ambient tunes for events, global campaigns and TikTok filters. Now, we're letting everyone play and spread their uplifting feeling across entertainment. Download the app and have fun with it: https://lnkd.in/gFEdEuz7 From these ground breaking folks Pratik Thakar, Oana Vlad, Islam ElDessouky, Joshua Schwarber, Charlotte Murphy, Joshua Burke, Katie Stamp, Tina KATARIA, Selman Careaga, Hugo Veiga, Bianca Dordea, Camilo Plazas, Samuel Baker and OpenX AKQA, Ogilvy.

Coke Sans Sugar. An AI powered alphabet and font that detected all the letters within the intrinsics of our Coca-Cola Zero Sugar. In condensation, fizz, bubbles. We didn't create the letters, we found them. Because if Coca-Cola Zero Sugar tastes so good, let's make the product speak for itself. From this amazing team Oana Vlad, Joshua Schwarber, Charlotte Murphy, Islam ElDessouky, Pratik Thakar, Camilo Plazas, Elsa Casadevall, Ana Frank, Selman Careaga and the AKQA team - Zac Pritchard, Hugo Veiga, Bianca Dordea, Jon Phillips, Aymi Beltramo, Matthew Kim, Camila Silva.

How to give more reasons for people to try a Coke Zero? After asking people to #TakeATaste our Coca-Cola Zero Sugar campaign is now giving voice to the product. If the taste is so good well, let the taste just speak for itself. A new AI powered font. A new virtual and physical instrument. Lots of fun stuff on social. A song that every millennial knows by heart. Kudos to this Best Team Ever: Oana Vlad, Camilo Plazas, Joshua Schwarber, Joshua Burke, Pratik Thakar, Islam ElDessouky, Selman Careaga, Jamie Sjoquist, Guillermo Giménez y Brotons, Tatiana Michelan, Roberto Mastrocola, Amy Selwood, Elsa Casadevall, Ana Frank and many others. AKQA: Hugo Veiga, Zac Pritchard, Bianca Dordea, Jon Phillips, Matthew Kim, Camila Silva, Aymi Beltramo, Rich Bloom. Thanks also for forpeople, Ogilvy and the other rockstars that put this together. https://lnkd.in/dvqmab-b

One more Clio. This one has a special taste: transformation flavor. ✨ 🥤 It's great to see great work being recognized under the Creations platform. Special thanks for Oana Vlad, Joshua Schwarber, Joshua Burke, Guillermo Giménez y Brotons, Joni Reeves, Selman Careaga. AKQA team, keep rocking: Hugo Veiga, Mariana Franco, Luiza Medeiros, Bruno Bizuti, Carlos "Cauê" Martins ���️🌈 and team. Thiago Cruz as well! forpeople, Blended Strategy Group and WPP - we could not have won this without you.

Starting 2024 in tune. 🎶 🥈 🥉 From these amazing hit makers: Joshua Burke, Pratik Thakar, Selman Careaga, Erica Tomás, Katie Stamp, Rana Mandour, Miguel Saucedo, Guillermo Giménez y Brotons, Roberto Mastrocola and so many other Coke friends. VML and Universal Music Group teams and special thanks for Ernest Desumbila Colom, Rafael Pitanguy, Guto Monteiro, Gabriel Jardim, Daniel Thomer, Abby Fraser, Shaun Campbell and many others. Keep rocking 2024.

New year, new title, new challenges. Happy to share that I am now a Senior Content Director for Coca-Cola™ (Global) na The Coca-Cola Company.

Judging work that work. #effieus #effie

Brag time (or in good Portuguese "momento jabá"). It's hard to change (for better) such an icon. But with hard work, good intention and a dash of fun we are hopefully getting there. Little by little, drop by drop. Thanks Adweek for this piece. And thanks Oana Vlad, Joshua Schwarber, Selman Careaga, Islam ElDessouky, Guillermo Giménez y Brotons, Joni Reeves, Fernando Carriedo and all the liquid innovators, Joshua Burke, Valéria Herzer, Brad Ross, WPP, AKQA, GUT, VIRTUE Worldwide, forpeople and all of our partners. https://lnkd.in/gqmmJz4H