You Will Raise Capital’s Post

🚀 𝗙𝗼𝘂𝗻𝗱𝗲𝗿 𝗖𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗟𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴 𝗮 𝗥𝗮𝗶𝘀𝗲 🚀 1.) 𝗖𝗿𝗲𝗮𝘁𝗲 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗗𝗲𝗰𝗸𝘀: 📝 Tailor your decks to different investor interests. For example, if you're in mental health/consciousness and CPG, create separate decks for each. Similarly, if you're pitching Alt Protein and CleanTech/Sustainability, prepare distinct presentations for each. 2.) 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗧𝗵𝗲𝘀𝗶𝘀: 📑 Build a comprehensive 10-page template with a clickable table of contents. This ensures you control the dialogue when your venture partner presents your investment to their team. One of the most frustrating things is having a great call with a partner at the firm only to receive an email two days later saying the team rejected it. This often happens because the partner botched the pitch. Remember, no one can pitch better than you, so you must control the dialogue at all times, even when you're not there. 𝟯.) 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗠𝗼𝗱𝗲𝗹: 💵 Ensure your financial model is robust and trustworthy. Don't make a perfect business school model, it must withstand investor scrutiny to avoid distrust or deal failure and be defensible. 𝟰.) 𝗛𝗶𝘀𝘁𝗼𝗿𝗶𝗰𝗮𝗹 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹𝘀: 📊 Keep historical financials clean and straightforward, with notes on any unusual areas. 5.) 𝗗𝗮𝘁𝗮 𝗥𝗼𝗼𝗺 𝗦𝗲𝘁𝘂𝗽: 🗂️ Build a clean, professional data room to present data elegantly and make an investor’s job as easy as possible. 𝟲.) 𝗘𝗺𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: 📧 Prepare 3-4 email campaigns that fit each investor profile, each with 4-5 sequences depending on the investor. 7.) 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: 💬 Craft compelling LinkedIn messages within the 300-character limit. Avoid the common pitfall of starting with "Hey John - great to connect!" Instead, grab their attention with the first few words, saving the niceties for the end. 𝟴.) 𝗘𝗺𝗮𝗶𝗹 𝗦𝗲𝘁𝘂𝗽: 🛠️ Build 3-4 subdomains and set up 20-25 email addresses. Ensure no email sends more than 15 emails per day to avoid spam filters and maintain a healthy email score with synthetic interactions. 𝟵.) 𝗞𝗲𝘆 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝗣𝗼𝗶𝗻𝘁𝘀: 📌 Compile basic company information so your pipeline specialist does not need to bother you for easy info during the raise. 𝟭𝟬.) 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴: 💡 Prepare responses for the 15-20 common objections specific to your niche to overcome objections pre-call, post-call, and during closing. If you take every 'not a fit' at face value, fundraising will take WAY too long - be prepared to overcome objections succinctly and clearly along each step. 𝟭𝟭.) 𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁 𝗣𝗿𝗲𝗽𝗮𝗿𝗮𝘁𝗶𝗼𝗻: 📂 As you get close to bringing in your lead, be ready for the 4-5 specific documents a firm may ask for in their own idiosyncratic way (e.g., staffing plans, model changes, clarifying IP, product roadmap).

You've sent out your initial email to potential investors and now it’s time to follow up. But how to do it? 🤔 In our latest post on Nurturing Investor Connections, Marco Torregrossa digs deep into how founders can craft engaging follow-up emails to investors. He breaks down each section of a well-crafted email and provides tips on how to make it more impactful. ✨ A template follow-up email is also available for download in the post. ✨ Check it out 👉 https://lnkd.in/dMnFRkMK

People are naturally curious – they love getting a sneak peek into other people's businesses. So what's the best way to maintain a potential investor's interest? By sending them a regular newsletter that gives them a sneak peek into YOUR business, of course! Here is why sending a newsletter can keep your potential investors hooked: 1️⃣ Stay Connected: Newsletters offer a way for you to keep all your potential investors updated simultaneously, ensuring they're always in the loop about what you are working on. 2️⃣ Build Trust: By regularly sharing what your business is up to, you inspire trust. Consistency is a cornerstone of reliability, and investors appreciate knowing you're serious about your business. 3️⃣ Professional Image: Well-written newsletters give your business a professional edge. They also showcase your commitment to regular and transparent communication. 💡 Pro Tip: Don't reinvent the wheel; repurpose the content you're already creating. For instance, if you're providing monthly project updates to investors, you can easily adapt the same content for your monthly newsletter, saving time and effort. And why stop there? Repurposing can also extend to your social media strategy – that same content can find a new home on your social channels. 😉 ❓ So, do you currently send newsletters to your investors? 🙋♂️🙋♀️ ❓ And if you do, how frequently are you hitting their inboxes? 🗓️📧 . . . . . #TheInvestables #InvestmentTipsAndTricks #InvestmentSuccessSecrets

The Art of the Investor Update Email, Beyond the Boring Ugh, those investor update emails can feel like a chore. But here's a secret weapon: Turn them into opportunities to engage! - Subject Line Matters: Think like a journalist, not an accountant. Instead of "Monthly Update," try "Milestone Hit: Quick Win". - The One-Sentence Hook: Start strong! Summarize a key achievement or a "need-to-know" challenge in a single sentence that demands attention. - Visuals are Your Friend: A simple chart showing key metric trends is more impactful than a paragraph of numbers. - Forward-Looking Focus: Yes, report what happened, but emphasize what's NEXT and how it drives toward the big vision. - The Smart "Ask": Don't just ask for money. Need an industry intro? Help validating a product feature? Be clear Dreading your next investor update? I feel you! But with these tips, it could be less about reporting and more about building a partnership.

Refocusing on what we do best Investment professionals: listen up. Our young company, Paula, is evolving and zeroing in on what we enjoy the most and do best. From now on we’ll only do Custom Websites, HubSpot Implementations and Sales Pitches. This post is the official launch of the Sales Pitch offer. The goal? Pitch so that you become the undeniable choice. This particular presentation is catered towards the investment industry, but we can create pitches for anyone. I’d say more but it seems more fitting to let our pitch do the pitching. DM for more info. PS: Our website is not yet up to date with our new service offering, but that's coming.

Investment Wisdom: Top Tips for Financial Success #InvestmentTips #FinancialSuccess #SoomroCo #InvestorTips #WealthBuilding #InvestmentStrategies #FinanceInsights #SmartInvesting #FinancialAdvice #InvestmentWisdom

The top 5 problems I see with CEO's/M.D's trying to raise: 1a. Marketing decks - If it looks like an 08' PowerPoint, if it doesn't have tracking/attribution enabled, if it goes with the typical structure of Open, Problem, Solution, Market, Terms. If you go with the open, narrative, TAM, solution shtick you're blending into every other mid-tier deck investors have consumed. Encouraging visual blindness and preventing optimisation and consumption % and thus booked prospective capital meetings. 1b. Making one deck - Optimise optimise optimise! Read the analytics of the deck and optimise to increase meeting booked % and completion rate. 2. Lack of competitive analysis - Founders typically get emotionally attached and refuse to be cold-blooded about their place in the market and their competitive matrix. It's human nature of course but you need to method act as a day trader, you have a thesis and only confirm it from the charts and data, with zero emotion. Leave the emotion for the long hours, recruitment and sales, not for whether you have a product to market fit/can compete. Otherwise, it'll end in heartbreak! 3. Purely relying on network for capital commitments - Every man (or woman) and their dog does this of course, but are you going to be limited by such a ceiling or are you going to leave no stone unturned? Email, Linkedin, Phone, Twitter, Voice-memos, Investor Sites, In-person events... rip it every single day, it matters to you doesn't it? Speed & execution are everything. 4. Not understanding your Investor persona - Pretty self-explanatory but have a long think, do you want capital or a partner, what kind of partner, have they built themselves or are they more geared towards adding value mid-stage/pre-IPO? Does the new LP bring their own human resource assets/connections or simply act as a C-suite exec? 5. Not recording/transcribing prospective capital meetings. You need to study your meetings like game tape. Where did you slip up? Could you have packaged that particular pitch better? Did you let them control the conversation? Could you of built better rapport etc? Obsess over the above funnel metrics before capital commitment to increase the actual capital committed! 6. Not working with me, get in touch for free consultation/assistance on all of the above.

Contacting high net worth investors?  Here's 17 tips I learned from my outreach (you’re welcome 😉): 1. Passion Attracts: Investors are drawn to start-ups with a clear and compelling vision, an excellent founders’ story, and backed by genuine passion and dedication. 2. Customize Your Approach: Doing my homework both before and during the pitch meeting was crucial. Learn what investors care about – then show them how you fit that thing. Tailoring my approach to fit their investment preferences made a huge difference. 3. Quality Pitch Decks Matter: The quality of the pitch deck really makes a difference. People buy with their eyes and are convinced by content. Are you an amateur or a pro? 4. Tell a Story: Personalizing your outreach with a compelling narrative can make a significant difference. Both company story and founder(s) story are huge! 5. Follow-Up: Craft well-timed and relevant follow-ups. It’s your future, fight for it! Be relentless until you receive a yes or a no. 6. Be Authentic: Authentic content is a winner. Investors appreciate genuine and transparent communication. Not to mention they are human BS detectors! 7. Use Multiple Channels: In my experience emails get ignored far more than Linkedin messages. 💡 8. Concise Pitches: Investors are still unlikely to watch a 3-minute video pitch. Deliver key points concisely. 9. Highlight Your Team: It's not all about you; talk about your team and their expertise. Investors value a strong and dedicated team. Form an amazing STORY around them. 10. Personal Branding Matters: People do business with others they Know, Like, and Trust. 11. Focus on Your Business: The best businesses get the cash. Focus on your business. (Hard to do while fundraising!) 12. Show the Numbers: Investors want to see data and metrics that demonstrate your startup's potential. The better you know these, the more pro you appear. 13. A/B Testing is Critical: Experiment with both short and long messages to see what resonates best. 14. Leverage Personal Networks: Ask the wealthiest people you know for an intro to 5 people who may be interested in investing. When you reach out, ask those people for another 5. (See how that works?!) 15. Own Your Truth: Be confident and don't be afraid to share your journey. 16. Provide Value: Provide value to the reader. Don't just take; offer insights and knowledge. 17. Build Relationships: You can't hack relationship building. Meaningful connections take time and genuine effort. 🤔 What’s the most surprising thing you've learned from your investor outreach? 📢 Comment or DM me "funding" to hear more from me about raising money for your startup. I'm here to serve! ________________________________________ 🔁 Repost to your network if you enjoyed it and follow Travis James Mathers, for more about fundraising, entrepreneurship, high performance, and reaching your full potential. #business #entrepreneurship #fundraising

Another step in our evolution: Helping investment managers put their best foot forward.

"Don't send pitch-decks unless you want to be ignored" - Prateek Sanjay I've been experimenting with Cold Email campaigns lately. Especially in the past 4-5 months or so. Some for SaaS Founders for B2B partnerships. Some for Agency Owners for booking appointments. Some for signing clients for my own business, BeFound Social. But I never kicked off ANY campaign for investor outreach. Enter, Prateek. We had a 2-hour call related to a client I'm working with. Objective: Launch an investor outbound campaign to raise funding. And I can vividly see the difference. Here's the crash course condensed in 5 tips: 1. Investors invest first in the market, second in the founder. 2. Copy takes 3 minutes to write. Research takes hours. 3. Sometimes it's a content issue, sometimes a foresight issue. 4. Don't send pitch-decks via email unless you want to be ignored. 5. Keep it under 50 words at a 4th grade reading level. *Bonus 6th. Microsoft > Google. Keep it short. Give them a taste-test. Don't throw them a buffet.