At Yes&, we are passionate about continuously expanding our knowledge and honing our skills so we can be strategic partners for our clients. Earlier this week, Yes& Account Director Sarah Marshall attended the Adobe Gov Forum Experience Tour, where she gained insights from various public sector leaders on current trends at the forefront of government customer experience. The event featured speakers Wendy Bhagat from the Dept. of Education, Kerry Porter from the Dept. of State, and Matthew T. Harmon from the Dept. of Homeland Security. The speakers emphasized the need for agencies to build and maintain public trust, especially when it comes to data management. Wendy Bhagat also explained the importance of always being human-centered and telling stories in a way that makes sense to the audience. “Make sure people feel seen. That they see themselves in the communications they receive from us,” said Baghat. Sarah's attendance at the forum will empower us to integrate these invaluable insights into the work we're doing with our government clients. Thank you to Adobe for making this experience possible!
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Adobe’s Scott King led an enlightening panel with The Warehouse Group’s Bonnie Bradley and Kathy Chan, and Spark’s Luke Smith at Experience Makers Australia. In a discussion all about the power of personalisation and engagement, turning insights into actions, leveraging first-party data, and aligning enterprise goals were the key takeaways. #Adobe #ExperienceMakersAustralia
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Adobe’s Scott King led an enlightening panel with The Warehouse Group’s Bonnie Bradley and Kathy Chan, and Spark’s Luke Smith at Experience Makers Australia. In a discussion all about the power of personalisation and engagement, turning insights into actions, leveraging first-party data, and aligning enterprise goals were the key takeaways. #Adobe #ExperienceMakersAustralia
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I'll be attending the Adobe Summit in Vegas this year! I am looking forward to connecting with fellow attendees and industry professionals. We will also be hosting a panel event at Summit with great experiences from industry experts discussing how they have driven value realization leveraging the Adobe stack with their data. It's an excellent opportunity to connect with peers and discuss our experiences. Details below. If you'll be there too, let's connect! I'd love to meet up. #adobesummit2024 #data #valuerealization
Join us for an exclusive Fireside Chat at Adobe Summit 2024! Delve into industry data trends, learn how to leverage your data with Adobe, and network with industry leaders from Red Hat, Marriott and, Michael Kors. Register now: https://lnkd.in/d7pTYz5m #AdobeSummit #DataInsights #LunchAndLearn
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Ensuring proper management of customer data across various platforms while respecting their consent choices when engaging across different channels underscores the importance of establishing a strong data infrastructure focused on privacy and governance. As data privacy regulations become increasingly stringent both in the US and globally and first-party data becomes the new treasure trove for marketers, OneTrust and Adobe Real-Time CDP have partnered together to empower businesses to deliver powerful customer experiences that meet their data-privacy expectations. Join this session to hear from Ryan Karlin, OneTrust Senior Director of Privacy Management for Privacy and Data Governance, and Klaasjan Tukker, Senior Director of Product Marketing of Adobe Experience Platform, to gain insight into the strategic partnership and value it brings to the MarTech world in the age of modern privacy.
OneTrust and Adobe Real-Time CDP have partnered together to empower businesses to deliver powerful customer experiences that meet their data-privacy expectations. 📅 In our upcoming webinar, Ryan Karlin, OneTrust Senior Director of Privacy Management for Privacy and Data Governance, Klaasjan Tukker, Senior Director of Product Marketing of Adobe Experience Platform, and Carly Chuich, Adobe Experience Platform Group Manager will be discussing this strategic partnership and value it brings to the #MarTech world in the age of modern privacy. https://lnkd.in/ggXNgYm3 #DataPrivacy #Consent
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We're a month out from the premier digital experiences conference for #government. Don’t miss this exciting lineup of keynotes, panels and interactive breakout sessions, where leaders from global, federal, defense, state and local agencies will share inspiring stories of #digital transformation. Learn how they improved public and employee outcomes with end-to-end digital experiences. And, how they delivered them faster using next-gen tools and #generativeAI. Register today! #Adobe #GovForum #AdobeGovForum
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Adobe Answers | What’s the best way to create a single view of my customer data?
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