Yael Kochman’s Post

Where is Retail Marketing Heading? Insights from @The Retail Technology Show Last week' discussions at The Retail Technology Show naturally veered towards future trends in marketing that businesses need to embrace to stay ahead. 📢 The central theme? Preparing acquisition and retention strategies that will remain robust in the next 2-3 years. 🔔 A significant focus was on the evolving landscape shaped by AI, social commerce (read TikTok Shop), and Retail Media Networks, which are becoming essential additional revenue streams for retailers. 💡 However, what stood out to me was the emphasis on the essence of marketing—building genuine connections with customers over time. David McGrath MCIM from The Channel Islands Co-operative Society shared inspiring insights on how they are revitalizing their brand around community-building, crafting a compelling brand narrative that is consistently reflected at every customer touchpoint, moving beyond transactional interactions to focus on long-term value (LTV). Building customer's loyalty is everyone's job! Jonathan Haywood shared practical advice for elevating customer loyalty from his experience Holland & Barrett: ✂ Operational Excellence: Prioritize the basics of customer experience (CX), such as seamless search functionalities. Investments here are crucial. 📈 Measuring Success: Define clear metrics for loyalty that work for your business, such as monthly active users (MAU), signup rates, open rates. 🔬 Controlled Testing: Experiment with new features in a controlled environment, assessed by impartial teams to ensure they meet customer needs. 🏹 Strategic Alignment: Loyalty and commercial strategies should be intertwined, balancing discounting tactics with efforts to enhance return on investment (ROI). And finally the top ingredients for building authentic loyalty: 🤝 Value Exchange: Understand the diverse needs of your customers. While some may value transactional benefits, others seek an emotional connection. 👀 Unique Positioning: Clearly define what makes your brand's approach to loyalty distinct and ensure it resonates with your core values. 💌 Engagement: Use personalized interactions to cultivate a vibrant, direct, and engaging relationship with your loyal customers. What signals are you observing in your business that demonstrate you're delivering true value to your customers? Thanks to the brilliant insights shared by Miya Knights Kate Hardcastle MBE Carl Boutet Neil Dulake liz mcnamara

📈 With over 800 active brands and a market projected to hit $100 billion by 2025, Direct-to-Consumer (D2C) businesses are reshaping retail dynamics. A recent study shows a staggering 55% consumer preference for buying directly from manufacturers. Dive into the future of D2C with our latest insights! 🚀 The D2C Edge: Discover how brands are harnessing the power of D2C models to drive growth and customer engagement. From unique brand experiences by Boat and MamaEarth to the rise of personalized marketing strategies, we unveil the secrets of D2C success. 💡 Understanding D2C: Unravel the intricacies of the Direct-to-Consumer business model, where brands bypass traditional retail channels to connect directly with their audience. Learn how this model empowers businesses to innovate, personalize, and streamline the consumer journey. 🌍 D2C's Global Impact: Witness how D2C brands are transforming consumer habits worldwide, offering more than just products but complete experiences. With a focus on omnichannel marketing and sustainability, these brands are setting new benchmarks in customer engagement. 🔍 Navigating the D2C Landscape: Our comprehensive guide explores the difference between B2C and D2C models, the rise of social media marketing, and the growing trend of sustainability in D2C strategies. Perfect for businesses aiming to adapt and thrive in the digital era. 🌱 Sustainability and Innovation in D2C: Delve into the future of D2C businesses, where sustainability and innovation are not just trends but imperatives. We analyze how upcoming D2C brands are embedding these values to resonate with the environmentally-conscious consumer. 🔗 Connect with Growth Jockey: Ready to transform your brand with a successful D2C strategy? Growth Jockey offers expert guidance in navigating the D2C landscape, from personalization to leveraging digital platforms. Let's shape the future of retail together! 🌐 https://lnkd.in/dv6icCmB

Are you ready to unravel a groundbreaking solution that's revolutionizing the way brands approach sales? Today, I'm thrilled to introduce you to the transformative power of Quivers—a game-changing Omnichannel Toolkit that solves the intricate puzzle of harmonizing wholesale and online sales strategies. 🧩 🔗 Case Study Link: https://lnkd.in/gyfAuNiU 🌐 Unifying Sales Channels: One of the most remarkable achievements of Quivers is its ability to unify wholesale and online sales channels. Say goodbye to disjointed approaches and embrace a seamlessly integrated strategy. 🚀 Key Benefits: End-to-End Visibility: Quivers offers a 360-degree view of your inventory, orders, and sales, empowering you with real-time insights to make informed decisions. Optimized Inventory Management: Bid farewell to stockouts and excess inventory. Quivers optimizes inventory levels, ensuring you're always prepared to meet demand. Effortless Order Fulfillment: With Quivers, order processing becomes efficient and streamlined, ensuring orders are delivered accurately and promptly. Wholesale Harmony: Delve into the case study to uncover how brands are establishing successful wholesale partnerships through Quivers, resulting in mutually beneficial growth. Elevated Customer Experiences: Quivers empowers brands to provide superior customer experiences, from seamless transactions to impeccable post-sales support. 💡 Unlock Your Brand's Potential: Ready to unlock new levels of growth? Dive into the insights presented in our case study and discover how Quivers can catapult your brand into the spotlight. Join the conversation and share your thoughts on innovative sales strategies! Have you explored Quivers or similar solutions? Let's exchange insights in the comments below. #SalesInnovation #WholesaleAndOnline #QuiversSolution #BusinessTransformation#Omnichannel

Discover how Balance Me Natural Skincare supercharged their results with Klaviyo and GPMD. The British skincare brand revamped their CRM program, syncing real-time customer data from BigCommerce with Klaviyo. The outcome? An 83% increase in repeat purchases and email driving 56% of their total revenue. The key to their success? Personalisation and a focus on maximizing repurchase opportunities, resulting in an engaging post-purchase experience that keeps customers coming back for more. Explore the full case study here: https://bit.ly/3LDeEe5

Are you torn between ripping and replacing your Ecommerce platform or opting for a step-by-step replacement? In a recent Master B2B eCommerce Mythbusters session, Andy Hoar and I tackled this issue - if re-platforming necessitates an all-at-once system replacement and accompanying organizational pain and business disruption. During the session, an alternative path emerged, incorporating a staged replacement strategy that starts with identifying the most critical and manageable components to replace first. Organizational alignment is critical. The key to success: building a "coalition of the willing" and generating momentum around this team. But, even with the organization on board, you need a foundational system in place to take this approach. One way B2B companies tackle this is with something called "Composable Commerce". But does the composable approach only work for mature firms with large teams and considerable resources? We're taking on this in our upcoming Mythbusters session, next Tuesday, June 27 at 2 PM E.T., in a 30 minute quick-hitting session titled "Myth or Reality: Composable Only Works for Digitally Mature B2B Firms". We'll be putting Tom Jones the Senior Director of Customer Value at commercetools on the HOT SEAT to find out. You can still register at no cost here: https://lnkd.in/gbUWqaHT Don't miss this flaming hot debate and see if Tom can bust the myth! #b2becommerce #billiondollarb2becommerce

Consumer Goods Industry Insights Report By Salesforce. Key take away's.  a) More than one in three (36%) say improving merchandising and promotion execution at brick-and-mortar stores is among their biggest opportunities. b)  90% of consumer goods decision makers expect profitable growth over the next 24 months. c) No clear understanding of value omni-channel service brings to their B2B relationships. Sixty-seven percent of respondents are strategizing (36%) or executing (31%) an omni-channel sales and service strategy, with another 19% considering its viability. d) Direct-to-consumer (DTC) selling is nearly universal in CG, with 91% of respondents already selling DTC and another 8% planning to in the next 24 months.  e) Social media isn’t just relevant for product discovery and purchase — it’s also a key service channel. In fact, social media has eclipsed the telephone as the most frequently used service channel for CG companies, with 83% using it to engage consumers directly. f) CG companies view product innovation and service experiences as having the most impact on consumer loyalty.  (Price not compromised on quality). g)56% of consumers are more likely to buy from a brand with a loyalty program. h) 76% of respondents say they can fully personalize consumer engagement across all channels and touchpoints.

Great week in Boston attending Etail. There was one theme that seemed to persist from my many conversations with retailers and ecommerce brands: Brands are looking inward. Gone are the days of continually pushing forward and spending recklessly in pursuit of growth. Brands are turning their eyes from the next big shiny thing and looking at what they currently have and how they can extract the most bang for their buck. Brands are looking inward in three ways... Customer Acquisition: acquiring customers used to mean dumping money into ads or spending more on marketing efforts. Brands are now exploring new options for growth including adding B2B arms and expanding partnerships with like minded brands. Tech Spend: Brands are looking at their tech spend more than ever. Those point programs that they thought were working are actually resulting in short term benefits followed by a net loss when factoring in the lifetime value of the customer. All those apps and additional tools are now forced to show real impact or they will be cut. Customer Retention: As brands pull back on expensive acquisition strategies, they are beginning to see how much more they can extract from their existing customer base. Delighting customers and leveraging email/sms seems to be low hanging fruit for brands to capitalize on.

D2C, the buzzword today stands for direct-to-consumer which means that a brand sells directly to its end customers rather than selling through retailers. Read our latest blog on emergence and path ahead on Digital transformation for D2C brands. https://lnkd.in/gaen3zQj #d2c #d2cbrands #digitaltransformation #digital #digitalmarketing #leads #sales #conversions #engagement

If you’re a manufacturer or brand owner looking to: - Improve profit margins - Build customer loyalty and retention - Enhance market presence - Retain control over your products and brand image … then selling DTC via marketplaces could be the route for you! The DTC model empowers brands to overcome the limitations of traditional distribution channels, allowing them to cut out the middleman and stay ahead in a competitive market. Learn more in our blog here: https://loom.ly/yc7L-Nw #DTC #DirectToConsumer #Marketplaces #Retail #eCommerce

"Unlock the secret to skyrocketing your DTC brand's profitability! Dive into our latest article exploring the untapped potential of Customer Lifetime Value. Discover innovative strategies to maximize this metric and pave the way for enduring customer relationships and sustainable growth. Don't miss out on the ultimate guide to boosting your bottom line!" #DTC #d2cmarketing #ecommerce #digitalmarketing