Xplore Inc.’s Post

Back in my client-side days, I had an executive tell me she wanted marketing to create a printed collateral piece that featured every single person who worked in one of our business verticals. Her sycophantic sales team thought it was a great idea. I the lowly marketing person did not for several reasons. 1. A piece like that makes it super easy for your competitors to know everyone in the vertical and come poaching. Why make it so easy? 2. The company had like a 40% turnover rate. We would have to reprint this thing every two weeks to keep up with the comings and goings. My boss and the other execs freaked when they heard this idea and it was killed. Just because an executive (who is brilliant at her job) has a marketing idea doesn't mean it's a good one.

What is Marketing? ... We get asked this daily. So if a circus is coming to town and puts up a sign - That is advertising. If you put the sign on the back of an elephant and walk it through town - That is promotion. If the elephant walks through the mayor's garden bed and the local paper writes about it - That is publicity. And if you get the mayor to laugh about it - That is public relations. If you tell them about the entertainment booths that you have and the fun they will have at the circus and answer their questions - That is sales. And if you planned the entire thing -That is marketing. That is where Cooper McKenzie Marketing comes in. Let us help market your business from start to finish. It is that simple - with less clowns of course 😉 🍿 🤡

"Without marketing, people don’t move." Just came across this wildly insightful piece from Dr. Marcus Collins about the role of marketing within an organization: "Without marketing, people don’t move. They don’t buy, they don’t vote, and they don’t click. Despite this fact, marketing is often seen as a cost center instead of the profit center that it is. In fact, marketing is the only profit center of a company. R&D is a cost center; a company doesn’t make money on its R&D until it goes to market with the product—so is the same with manufacturing and HR. The company doesn’t make money on any of these functions until it goes to market and people move." !!!!!! Well worth the five minutes of your day (link below)!

Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community. We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you. We believe this makes us different. If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement

Starting a new position as Chief Executive Officer at New Vision Marketing Agency.

🌍 In the ever-evolving world of marketing, one thing remains consistent: The customer should be at the centre of everything we do. 🏹 As a marketing fanatic carving a path through this dynamic landscape🌈, I've come to understand that developing and nurturing an outstanding marketing and sales team is paramount. 👥 It's not just about having the right strategies 💡 or techno-babble jargon but about people – the team driving those strategies forward. In my journey, I've realised that fostering an environment of learning🎓, growth🌱, and most importantly, creativity💫 allows your team to thrive, producing groundbreaking campaigns that truly resonate with your audience. 🎯 So whether you're a seasoned marketer or an aspiring team leader, remember this: Stick to your vision👓 while allowing your team's creativity to flourish. This blend will result in an unbeatable force that'll set apart your company in any industry. Let's change the world one strategic campaign at a time! Are you ready? 👊

Don’t fall into the trap of believing things don’t work with your customers or in your industry just because your competitors aren’t doing them. In fact, sometimes that’s the reason to give them a try. Being first to a successful marketing initiative is an extreme competitive advantage. Take it as an opportunity instead of a roadblock, and you might carve out a niche nobody knew existed. Even if it doesn’t work, you’ll learn from the experience and grow in your ability to think creatively.

One of the biggest challenges for businesses or companies is Dull marketing team. Who isn't doing enough to earn the trust of their customers? It's more than just doing your job, are you empathic in your approach, to understand the desires of your customers? In such a way that you can present valuable solutions to them, that erase all curiosity. In marketing, it's all about loving what you do and being fully armed creatively.

🍭 𝑺𝒂𝒎𝒑𝒍𝒊𝒏𝒈 𝒄𝒂𝒏 𝒃𝒆 𝒐𝒏𝒆 𝒐𝒇 𝒕𝒉𝒆 𝒎𝒐𝒔𝒕 𝒆𝒇𝒇𝒆𝒄𝒕𝒊𝒗𝒆 𝒇𝒐𝒓𝒎𝒔 𝒐𝒇 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈. Unfortunately sampling agencies have in many cases not moved on with the times, and treat it as a ‘push’ exercise – pushing samples onto people in the hope that they will like and enjoy the product. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐰𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐒𝐚𝐦𝐩𝐥. Our mission is to help brands ensure that every sample reaches someone with a genuine desire for the product and to deliver accurately targeted campaigns that deliver tangible, measurable results. The result of this is that samples don’t go to waste or to "freebie hunters". They are used, reviewed and boost consumer purchase intent. Through one of our platforms, 𝐒𝐚𝐦𝐩𝐥𝐌𝐚𝐭𝐜𝐡, we aim to have every sample go to someone who has interest in, and is ready-to-buy, your products. - Check out our website : https://www.sampltech.com/ or - Schedule a quick call to discuss how we can elevate your marketing strategies : bethany@sampltech.com

Marketing at its purest form: More People Know About You Today Than They Did Yesterday If the entire world knew what you did, would you get more customers? Absolutely If more people know about what you do today, congrats you are doing marketing P.S. what have you found to be the best way to get the most people to know about you - comment below (I commented one of my favorites)