#LacosteUK x Home House We are very happy to announce our new partnership with Home House, London’s iconic private members club in Marylebone. This partnership shares timeless elegance and a deep respect for heritage, and will provide members exclusive experiences. We are also excited to kick-of this collaboration during the key Tennis season in London with The Championships, Wimbledon. Looking forward for a great year of activations. Andrew Richardson Marcos Batuecas
Xavier Le Borgne’s Post
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#LondonSummerOfTennis, here we are! Last night we hosted a special Tennis panel talk with our brand ambassador, Grigor Dimitrov, current Top 10 Tennis Player, in partnership with the Lifestyle Tennis magazine #Bagel. What a better place to host this event than our Lacoste London flagship at #182RegentStreet! Our Lacoste fans interact with Grigor, in an exclusive way, asking questions about his career path, performance and how he gets prepared, physically and mentally, for such an event as #TheChampionships, Wimbledon. Our guests discover as well our latest Tennis Performance collection to also get ready for their own “Wimbledon”. 🎾 We are all set to start Wimbledon 2024! To cheer for Grigor and our ambassadors: Novak Djokovic, Daniil Medvedev, Bernarda Pera, Arthur Fils…and all Lacoste players! 🐊 #LacosteUK Olivier Renavand Laura Baranowski Stéphanie Lefebvre Lily Vashnevsky Marcos Batuecas #lacostetennisperformance #grigordimitrov #182regentstreet
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🐊 Lacoste Takes Over Selfridges for a Summer of Tennis 🐊 Last night, we kicked off our Summer of Sport momentum with our partner Selfridges. A take-over from head to toe: 🎾 from Windows display at the main entrance to 🎾 the 2nd floor atrium with a tennis inspired pop-up where fans can shop Menswear and Womenswear pieces - including select pieces to Pre-Order from our Creative Design Director Pelagia Kolotouros newest collection. 🎾 to transform the Alto by San Carlo rooftop restaurant and terrace into an immersive space “Le Club Lacoste”. Le Club Lacoste will serve an exclusive themed menu and limited-edition cocktails, and get ready to tune in to Wimbledon Championships. This brand moment is a key milestone to our journey to become the most inspiring Fashion Sport brand in the UK. Thank you to the Selfridges team to host us during the next 3 weeks. Thank you Catherine SPINDLER Pelagia Kolotouros Guillaume de Blic for supporting this key project for the UK market. Big shout to our UK and Global teams who did a tremendous job to express our Lacoste legacy. Tracy Devin Laura Colagrande Vanessa Vranchev Laura Baranowski clare mcbride Matt Blackmore Adam Wilkes Romain Furlotti Anna ANER
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Last weekend, we celebrated our Tennis DNA with our partner Soho House & Co through the 2nd edition of The Soho Grand Slam. Located in the fabulous Soho Farmhouse in Oxfordshire, we hosted several events during the weekend: - Panel talks with tennis icon Pat Cash - Singles and doubles tennis tournaments - Live screening of Roland-Garros finals - Lacoste pop-up featuring Summer pack collection. A unique moment to share with the Soho House community on how Lacoste is the most inspiring brand in Fashion Sport. Big shout to Marcos Batuecas for leading this project and to #LacosteUK Team Laura Baranowski Jade Henderson Laurène Pellegrini Anna ANER to make it a Lacoste moment🐊.
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Last week, I had the chance with our team #LacosteUK to participate to the 2024 Frasers Festival. A great moment shared with all Frasers Group teams around a unique Fearless Challenge, great Brands activiations and inspiring panel talks. Thank you Michael Murray David Epstein for hosting us. Great energy, passion and enthusiasm to strengthen partnership. Thank you to #LacosteUK team for great brand activation Laura Colagrande Rosanna Graham Vanessa Vranchev Gusti van Tromp
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🟢 Wear it Green for Mental Health Awareness Week 🟢 🐊 It's been amazing to see so many crocs across our business get together and wear green to support the Mental Health Foundation this week. 🚲 A special mention to Team Regent Street for setting up a virtual bike ride from the London Flagship to Paris to support this - a fantastic effort. This year's theme is focused on moving more for our mental health, so we have logged activity on Strava, taken a lunchtime team walk, shared free gym day passes to all our employees and held a yoga class to get moving together. Thank you to everyone who has taken part in any initiative over the last two weeks! #Lacoste #playasoneteam #playwithelegance #playbydaring #playwithtenacity
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Let’s PLAY BIG This week, as per our new Brand campaign, We Played it Big in London. When Lacoste UK meets sneakers community #TheBasement at our 182 Regent Street flagship, it all becomes a new community connection! We were happy to host our #2K24 shoe party at our London flagship to celebrate our footwear franchise. When fashion meets our sporting DNA, it is all about Lacoste French Fashion Sport 🐊. Big shout out to Laura Baranowski for leading the project, and to, Marlena Ortega Josh Holford Lily Vashnevsky clare mcbride Anna ANER #LacosteUKMarketing #LacosteRegentStreet Teams to make it happen! #lacoste2K24 #thebasement #lacosteregentstreet
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LET’S PLAY BIG! 🐊 #playbig
At Lacoste, we Play Big Our new brand campaign "Play Big" also echoes the magnitude Lacoste has gained in recent years around the world, continuously growing and increasing in desirability, ushering the Crocodile into a whole new era. With this campaign, we take fashion-sport to the next level, celebrating the iconicity of our brand and our inspiring ambassadors. Through our iconic emblem, the Crocodile, we reaffirm its power, our fashion-sport roots, and our inseparable bond with tennis. It's our heritage that continues to inspire us to constantly reinvent ourselves, to amplify our tenacity and creativity, and to push the boundaries even further. #TeamLacoste #PlayBig
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Retail Strategist @ EDITED | AI | Sustainability | Tech
6dLooks great!! Congrats Marcos Batuecas and team ✨