WPP reposted this
What are the biggest challenges CMOs face today? In the latest episode of the Future Proof podcast, host Jane Ostler sits down with Mark Read, CEO of WPP, to discuss the current landscape of marketing and how brands can thrive. They dive into the key challenges CMOs are tackling, from economic turbulence to media fragmentation and the global versus local brand debate. Mark offers his perspective on how AI is transforming the industry, boosting creativity, and refining marketing strategies. The discussion also highlights the importance of focusing on fewer, bigger, and better initiatives to drive growth and maintain brand consistency. Don't miss out on this insightful conversation about leveraging AI for brand differentiation and the evolving future of media and creative integration. Listen now! 🎙️🚀https://loom.ly/HNQJYy4
Data collection executive in Ipsos (2010 to 2023)
3wVery helpful!