In Brazil, the integration of creative and media capabilities is not just a trend – it’s a proven formula for success pioneered by WPP 👉 https://ow.ly/oKSC50S9jhO Harnessing the power of AI, Carolina Buzetto, CEO of WPP Media Services, explains how this fundamentally collaborative approach is sparking a new era of marketing innovation in Brazil.
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🎤 "We’re using AI to provide better outcomes for our clients So whether it’s providing a more cost effective solution Or maximizing campaign performance. Or getting more ROI out of creative assets & media spend. Everything we do with AI - is with the client in mind." Cory Hudson, SVP Creative, spoke at Google's GMP Creative Summit on Wednesday which focused on the relationship between Creative and AI. #google #digitalmarketing
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Reflecting on our digital marketing journey, one realizes how pivotal continuous learning has been to our growth and the successes we've enabled for our clients. As we embrace innovations like Saatchi AI, let us remain dedicated to turning potential into prosperity. #DigitalMarketing #GrowthMindset #INLocalMarketing
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🚀 Explore the Future of Marketing! Daniel Prianti, our CSO and Co-founder, reveals key insights on diverse tech trends shaping 2024. From the impact of generative AI to the evolution of customer-centric strategies, there's a lot to uncover! Read all the insights in the full article on Mundo do Marketing: https://lnkd.in/dyZGtZfE #MarketingTrends #TechInnovation #2024Insights
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🚀 Thrilled to be featured in MarTech.org! Diving into the AI marketing mix, Kim Davis and I unearthed some intriguing tales. The stories of “err” from various brands are a stark reminder of why keeping a human hand on the AI wheel is crucial. This conversation leads to an exciting announcement: I'm joining MarTech.org as a contributor! Over the next year, I'll take you through the realms of authentic marketing, blending technology with the human element. Stay tuned for insights that bridge AI's capabilities with the heart of genuine marketing – because it's about connecting, not just computing. #JayMandel #MarTech #AuthenticMarketing #AI #MarketingInsights
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Marketers are increasingly looking to ad agencies to incorporate AI into their offerings, bridging the gap between innovative technology and brand strategy. Industry leaders from Omnicom Media Group to WPP are ramping up efforts in this area, introducing their own AI-focused services and enhancements to streamline processes and performance. Read more on our blog for the latest on #AI in the #advertising world.
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Join Folloze's Senior Solutions Consultant, Faraz H., for an unmissable discussion during The Marketing Practice's AI week, delving into the realm of Augmented Intelligence: Harnessing AI for scalable ABM strategies. Explore the current state of AI's readiness to elevate ABM programs to new heights, and a forward-looking dialogue on the technological advancements in the coming years. Discover the vital role of AI in enhancing ABM at scale and revolutionizing digital experiences, paving the way for more targeted and impactful marketing initiatives. Check out the full video on demand here: #BuyerExperience #B2BMarketing #MarketingStrategy #MarketingResearch #MarketingTools #MarketingPlatform #B2BPlatform #B2BBuyerJourney #AiMarketing #AIStrategy
Global AI Week | On-demand
themarketingpractice.com
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🔮 Want to see the future of marketing? Our Chief Product Officer, Amol Waishampayan, is leading the conversation with #2024Predictions. He envisions a world where the convergence of generative AI planning, privacy-compliant first-party data, and simple attribution is commonplace. This approach is set to redefine how we think about and implement marketing strategies — and https://lnkd.in/ep5mKVd2 is leading the charge. Dive deeper into Amol's insights and discover what this means for the industry: https://lnkd.in/eP_ubggS #AImarketing
10 marketers weigh in on what’s in store for 2024 | The Current
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What will generative AI mean for products, services and marketing? Tey Bannerman, a McKinsey partner based in London, believes gen AI will allow us to move away from generic advertising and content where everyone sees the same thing and into a world where content and advertising is uniquely tailored to an individual. We spoke to our QuantumBlack, AI by McKinsey leaders in Europe on the most promising opportunities, the key challenges, and the biggest questions about what lies ahead for generative AI innovation in Europe. Hear what they had to say: https://lnkd.in/emYyKGDB #LiftingEuropesAmbition #QuantumBlack
How generative AI can drive the personalization of products and services
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Process Transformation Consultant, Certified BPM & ECM Specialist, PCSA focused on helping organizations deliver transformative employee and customer experiences
What does the digital marketer of the future look like? A digital enabler translates knowledge of tech and data into useful insights for the business. The marketer of the future is adaptable and comfortable using AI to power decision-making.
The 'digital enabler': a crucial role for the marketing team of the future
sharehub.pega.com
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AI isn’t just the future—it’s the present! As an Account Manager at Mynewsdesk, I’ve witnessed firsthand how AI is revolutionising the PR landscape. Our latest Nordic report show that 88% of PR & Communication Professionals are already harnessing the power of generative AI, so there’s no denying its impact.But here’s the thing: 48% admit too feeling a bit uneasy about falling behind in AI skills. But fear not! Mynewsdesk is at the forefront, providing cutting-edge solutions and insights to keep you ahead of the curve. Let’s chat about our latest trend report and how you can leverage AI to supercharge your strategies #PR #Communication #Nordic #Mynewsdesk #Innovation #Growth library.mynewsdesk.com PR Report 2024 | Public relation trends, challenges and opportunities The new report State of Nordic PR and communication shares expert advice and insights on the top trends and key skills that will shape the Nordic PR landscape in 2024 and beyond. https://lnkd.in/d36DdUhg
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CBO | Branding | Marketing & Communication | Creative, Strategy & Planning
1moSensacional Carolina Buzetto 👏👏