World Radio Alliance’s Post

📻 Radio advertising proves to be a formidable tool for building brand loyalty and recognition. Recent research by Radiocentre and Colourtext has shown that audio advertising not only serves direct marketing goals but also amplifies broader digital marketing efforts. Discover more findings about the effectiveness of radio advertising in the Radio Ink Magazine article.

New Study: Radio Advertising’s True Effect Underestimated By 92% This study suggests that audio advertising not only serves direct marketing goals but also amplifies broader digital marketing efforts. In terms of strategic implementation, the study advocates for a greater integration of radio within the media mix. By reallocating budgets to favor radio – or simply increasing the medium’s share of existing budgets – companies can enhance their overall campaign performance at no additional cost. https://lnkd.in/gmtmrA2E Let's talk about how we can make your advertising dollars work better for you!

You could be missing a trick by not including radio advertising in your marketing campaign! Our latest resource dives into the power of radio and its impact on driving online engagement. Don't miss out on uncovering this untapped potential. Find out more here: https://hubs.ly/Q01YbMNf0 #radio #radioadvertising #marketing

How Advertising Works And Why AM/FM Radio And Digital Should Be Your Base Buy: * Marketing has two equally important jobs: converting existing demand and creating future demand. * Since reach is the foundation of marketing effectiveness, adding media platforms grows reach and sales effect. * Adding AM/FM radio to a TV + digital buy significantly grows reach. * Adding digital to an existing AM/FM radio campaign increases reach and vice versa. * Versus other media plans, an AM/FM radio base plan with digital extensions drives the greatest market reach. Via the link below, the executive summary, deck, and explainer video.

  https://lnkd.in/eUzGeAdn We understand how difficult it is to get quality time with potential customers. Getting their attention is difficult enough, with print ads, social media, display ads and more. There are so many platforms, but is covering them all really making an impact?    An All-Encompassing Experience  Imagine what you could do with a direct line to your customers; the freedom to properly promote your business. Think of the creative possibilities and real impact you could have. Radio gives you that platform. We reach into people’s lives, connecting with them in different places and moments, following them through their days. When your ad plays everything stops, you can’t scroll past, you don’t need to be right there to see it. It fills the space and tells your story.     Ad-avoidance is critical  What good is an advertisement if no one pays attention to it? An incredible video production bursting into their living rooms doesn’t mean much if they’re making a cup of tea in the other room. Along with cinema, radio has the lowest ad avoidance score of any medium.* In a café, at the gym, in the car or at home; wherever and whenever, radio’s never far.     If you’re spending the money, make sure you’re getting the results  Advertising is complex, the range of platforms and approaches can leave many businesses going in with good intentions but failing to achieve results. We have the scale, impact and diversity of brands to suit any business of any size. We make advertising work better for businesses. The data is clear; radio delivers an average ROI of £7.70 for every £1 spent. †    Massive potential, unmatched reach and security – Radio just works    *Clark Chapman Research  †Radio ROI Dataset – Radiocentre 

Mark Barber concisely summarises the challenges inherent in the current discussions of attention in marketing. While the philosophical concept of attention - ensuring ads aren't just present but paid attention to - is important, 'attention' in its current form is more red herring than silver bullet. Essentially, 'attention' as Lumen* measures it is just an extension of viewability. To the established metrics of 'is your ad in view and for how long' we can now add 'were people's eyes pointing in that direction'. Sure, it's helpful for digital display ads, but it's not 'attention' as we'd understand it in any other context, and you wouldn't base an entire ad campaign on it. And, of course, it's even more lacking when it comes to ads with a significant audio element - be that soundtracked video or radio ads - both because the measurement is lacking and because, as Mark's highlighted before, attention doesn't work the same way aurally as it does visually. So it'll be fascinating to see how the discussions around attention evolve, but for now, 'attention' isn't quite the critical planning tool you might think. *Lumen being seemingly the predominant vendor in this space, and a key party in the discussions around attention in marketing. #insights #attention The Media Leader https://lnkd.in/ewr4C_NR

Here’s a common mistake people make when advertising. You’ve built a portfolio of amazing products and services. You’re happy with your clientele, but you want to reach new horizons. Advertising is the best way to do so, but instead of choosing a target audience, you try to market to everyone. As small business owners, navigating the world of advertising can be daunting. Mistakes can be costly, but with the right approach, they're entirely avoidable. Before diving into advertising, take the time to truly understand your target audience. Who are they?  What are their preferences, interests, and pain points?  Where do they spend their time online and offline? Tailoring your advertising efforts to align with your audience's preferences and behaviors increases the likelihood of success. The two questions I always ask a client are: -What’s your goal? -What’s your budget? So few people begin with the end in mind. Having clear goals provides direction and helps evaluate the effectiveness of your efforts. Be truthful and transparent in your advertising messages.  Avoid making exaggerated claims or promises that you can't deliver on. Building trust with your audience is crucial for long-term success, and honesty is the foundation of that trust. If you want to amp up your advertising efforts, join Jonaed and me tomorrow in our Live Business Consulting sessions at 3:00 PM ET. We’ll provide valuable insights to help you avoid common pitfalls.

Unlock the ultimate advertising synergy with Matters Magazine and 91.1 Hot FM. Our exclusive four-month campaign, running from March to June 2024, is tailored for Sunshine Coast businesses aiming for unparalleled exposure. In a world where building trust is paramount, our prestigious combination of radio and print advertising elevates your brand, showcasing your success and commitment to quality marketing. We craft your narrative with precision and creativity, designing ads that resonate in print, digital, and radio formats. This content isn't just for now; it's an asset for your ongoing marketing initiatives. Here's what our package includes: 👉A full-page article in Matters Magazine, reaching an audience that spans from Beerwah to Pomona, distributed to over 5,000 locations and shared with over 20,000 online readers. 👉 Amplification of your article on social media and via email to thousands, enhancing your digital footprint. 👉 Transformation of your ad into eye-catching website and mobile banner ads. 👉 25 x 30-second commercials each month on 91.1 Hot FM, ensuring your voice is heard. 👉 A monthly 30-second daytime live read on 91.1 Hot FM, giving your message a personal touch. Be Seen, Be Heard, Be Known. Share your story, build trust and grow your business with Matters + 91.1 Hot FM. Offer Expires 25th January. Claim this exclusive offer here 👉 https://zurl.co/sROj

Unlock the ultimate advertising synergy with Matters Magazine and 91.1 Hot FM. Our exclusive four-month campaign, running from March to June 2024, is tailored for Sunshine Coast businesses aiming for unparalleled exposure. In a world where building trust is paramount, our prestigious combination of radio and print advertising elevates your brand, showcasing your success and commitment to quality marketing. We craft your narrative with precision and creativity, designing ads that resonate in print, digital, and radio formats. This content isn't just for now; it's an asset for your ongoing marketing initiatives. Here's what our package includes: 👉A full-page article in Matters Magazine, reaching an audience that spans from Beerwah to Pomona, distributed to over 5,000 locations and shared with over 20,000 online readers. 👉 Amplification of your article on social media and via email to thousands, enhancing your digital footprint. 👉 Transformation of your ad into eye-catching website and mobile banner ads. 👉 25 x 30-second commercials each month on 91.1 Hot FM, ensuring your voice is heard. 👉 A monthly 30-second daytime live read on 91.1 Hot FM, giving your message a personal touch. Be Seen, Be Heard, Be Known. Share your story, build trust and grow your business with Matters + 91.1 Hot FM. Offer Expires 25th January. Claim this exclusive offer here 👉 https://postly.app/3NN8

There's Product Placement. There's In-Scene Advertising. With Rembrand, you have Enhanced In-Scene Advertising. A format that can't be skipped or ignored, but creates the engagement of a sponsored post with the scale and ease of a media buy. Read on and find out the potential of this new category